Learn How Translated Has Helped Glovo Increase Orders in Linguistically Diverse Regions
Although the Glovo app was localized, the availability of the grocery catalog only in the primary local language affected the overall user experience and, consequently, the frequency and size of orders.
Translated worked with Glovo to develop a custom localization solution based on Translated's adaptive machine translation (ModernMT) to seamlessly translate menus and catalogs into the user's device language without human intervention.
Glovo experienced a positive impact on both conversion rate and order volume, demonstrating the effectiveness of Translated's real-time MT solution in driving user engagement. Glovo was also able to tap into previously underrepresented segments.