T-index 2018

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce by combining the number of Internet users per country with the estimated expenditure per capita.

The study was carried out by Translated to guide business clients in their selection of markets and languages for internationalization projects and to help them get the best possible return on investment (ROI).

The results of the study are illustrated in the table below, while the underlying criteria for the study are described in the sections titled "Assumptions & Method" and "Sources".

How to interpret the study

T-Index was developed to help companies aiming to expand internationally to select their target markets and decide on the most suitable target languages when translating their website(s).

Let's take an example.

A UK-based company specializing in the sale of winter sports merchandise has a website in English and wishes to translate it into another European language in order to reach new customers online. After conducting market research, the company’s marketing manager concludes that their products would be highly likely to succeed in Germany, Sweden and Norway. By accessing T-Index, it quickly becomes clear that Germany, with a 4.7% market share, is the market with the greatest potential for online sales, given its 73,825,582 Internet users, each with an average annual expenditure of US$24,003. T-Index has therefore acted as a decisive factor in the choice of German as a new language for the site.

News & Forecasts

The United States, with a T-Index value of 31.4%, is the country with the highest potential for online sales in 2018, with more than 246 million Internet users with an average annual expenditure of US$48,351 per capita.

The United States is currently a long way ahead of China, which ranks second with 9.3%. The 21.-point gap between the ranking leaders can be explained by the huge difference in average expenditure between North American Internet users (US$48,351) and Chinese Internet users (US$4,814), although China has nearly three times more Internet users than the USA, making it the world leader in terms of Web users.

According to the T-Index projection leading up to 2021, China will quickly gain ground on the United States, with a market share of 13.7% in 2021 versus 22.1% for the United States.

In order to calculate a projection for the period leading up to 2021, we extrapolated a line from the 2005 and 2015 data points using simple linear regression*. The projection assumes a linear growth trend for all countries.

Japan ranks third with a market share of 7.08%, followed by the leading European nations: Germany, the United Kingdom, and France, in 4th, 5th and 6th place respectively. Uk has been surpassed by Germany, seeing a decrease from 4.9% to 4.5% compared with last year. Germany registered a decrease from 4.7% in 2017 to 4.6% in 2018. France maintains the 6th place with a slightly decrease from 3.4% to 3.3%.

Brazil ranks 7th with a market share of 2.6%. It is 11 places ahead of the second South American country in the ranking: Argentina, which comes in 18th with a T-Index value of 0.88%. Argentina is expected to increase its market share by 50% by 2021 (0.88% now versus 1.4% in 2021) and thus take 15th place. As for Brazil, it is expected to surge to 4th place by 2021 with an estimated market share of 4.6%, overtaking Germany, France and the UK.

Italy, Canada, India and Australia round out the top 10 for 2018 with T-Index values of 2.4%, 2.2%, 1.9% and 1.7% respectively. India leapfrogged Australia, who passed from 10th to 11th place. Russia passed from 1.7% to 1.6%, mantaining its 14th place, after South Korea and Spain. According to our projection based on simple linear regression, Canada and Italy will drop out of the top 10 in the 2021 ranking, while Australia should maintain its 10th place. Russia is expected to perform extremely well, jumping from 14th to 5th place with a market share of 3.4% in 2021 (versus 1.6% in 2018).

Top 10 countries for e-commerce, projection up to 2021

India, the world’s second most populous country, ranks 10th in 2018 with a T-Index of 1.9%. According to our projections, it should be in the top 10 in 2021, taking 9th place ahead of Australia, Canada and Italy. As the Internet penetration rate climbs (predicted to reach 52% by 2021**), more and more Indian people are browsing online in their native language. The number of Indian people browsing the Internet in English is falling, and we predict that by 2021 it will be exceeded by the combined number of people browsing the Internet in Hindi, Marathi, Bengali, Tamil and Telugu.

The countries expected to show the strongest growth in their market share between 2018 and 2021 are China (+4.6 percentage points), Brazil (+1.8 p.p.), Russia (+1.7 p.p.), India (+0.8 p.p.) and Nigeria (+0.5 p.p.), while the countries expected to show the biggest decrease are the USA (-8.9 p.p.), the UK (-2 p.p.), Germany (-1.4 p.p.), Japan (-1.2 p.p.) and South Korea (-0.5 p.p.).

Fastest-rising countries between 2018 and 2021

If we sort the ranking by language, it becomes clear that the study predicts greater linguistic diversity in the future and the rapid decline of English by 2021, with the rise of what are presently considered minority languages. In 2018, just 2 languages are needed to reach 50% of the world’s online purchasing power, while in 2021 3 will be necessary (English 34.7%, Chinese 13.9%, and Spanish 8.4%). Portuguese should pass German and French with a 5% market share and thus become the 5th most important language for online sales by 2021, just behind Japanese.

See Wikipedia for further information.
** Google and KPMG report ‘Indian languages – Defining India’s Internet’, April 2017

Assumptions & Method

T-Index is a tool designed to support decision-making for companies faced with a choice of markets and languages when localizing their website(s). It gives an overview of each country’s online sales potential.

T-Index 2018 uses the latest statistical data provided by the World Bank database, i.e. data for 2016.

The T-Index value is calculated by multiplying the total number of Internet users by their estimated annual expenditure per capita.

In order to estimate the annual per capita expenditure of each Internet user, we used the HFCE (household final consumption expenditure) indicator from the World Bank expressed in current US dollars. The HFCE is the market value of all the goods and services purchased by households in each country. Please note that the calculation method used for previous versions of T-Index prior to 2016 was based on GDP instead of HFCE. We changed our calculation method in 2016 to give a more realistic overview of the real spending potential of Internet users in each country. You can find the details of our calculation method below.

Each country was classified according to the language most commonly used by the local population to browse and make purchases on the Web. For reasons of statistical significance, the coexistence of multiple languages within the same country was only taken into account where the T-Index value of the country exceeded 0.1%. In the latter case, only languages used online on a daily basis by more than 15% of the population were considered, except in cases where the minority languages in question (used online by less than 15% of the population) are also official national languages. For example, Switzerland, with a T-Index of 0.90%, was evaluated for three different language markets: German, French and Italian. All three of these languages are used on a daily basis by the Swiss people to browse and make purchases on the Web. While French and German are both used by more than 15% of the population, Italian is used by only 7% of the country’s Internet users. However, Italian is a nationally-recognized official language of Switzerland, hence its inclusion in the T-Index.

The T-Index study only includes languages used for browsing the Web. A number of languages are currently very scarcely represented online, with some not being used at all. In many countries, the language spoken on a daily basis by the majority of the population cannot be found online, such as Kinyarwanda in Rwanda. This is often due to a low Internet penetration rate, which prevents local people from accessing the Web to create content in their native language. In Rwanda, the 18% of the total population that has Internet access browses the Web in English, given that little or no content has been created by and for Rwandans in their national language. This is why T-Index includes Rwanda in the English-language market.

Languages with international variants have been grouped together. For example, UK and US English have both been classified as English.

Dependent territories (e.g. Puerto Rico) have been evaluated according to their respective governing state, provided they share the same language. If they do not share the same language, as is the case with Puerto Rico and the United States, they are included as separate entries based on the language market to which they belong.

The T-Index study does not cover all countries. The countries included in the study are those for which it was possible to find data on the number of Internet users. Without this data, the evaluation would have been impossible.

Calculation method

Firstly, we gathered information about each country’s total number of Internet users, HFCE and total population, from which we determined both the Internet penetration rate* and the HFCE per capita for each country. We then analyzed each country's Internet penetration rate and income distribution to determine the proportion of the HFCE theoretically spent by Internet users. Finally, in order to obtain the "HFCE per capita of Internet users", i.e. an estimation of their annual expenditure, we made the following calculation: (country's total population x country's HFCE per capita x percentage of HFCE theoretically spent by Internet users)/number of Internet users.

For countries where income distribution data was not available, we calculated the average income distribution for all countries and used this estimate.

In order to determine the proportion of HFCE theoretically spent by Internet users, we assumed that the Internet users in each country belong to the richest segment of the country’s population. We made this assumption bearing in mind that a certain income level is necessary in most countries to purchase an Internet subscription and take part in e-commerce activities.

*The Internet penetration rate is the percentage of Internet users in a given country.

Example

In Japan, the number of Internet users is 118,333,485 out of a total population of 126,994,551. The Internet penetration rate is therefore 93.18%. In 2016, Japan’s HFCE per capita was $21,703. Using the country’s income distribution by quintiles, we estimated that 93.18% of the richest people in Japan spend 96.7% of the total expenditure of Japanese households. To obtain the "HFCE per capita of Internet users", we then made a simple calculation:

(total population x HFCE per capita x % of expenditure spent by Internet users) / number of Internet users

Applied to Japan: (126,994,551 x 21,703 x 96.7%) / 118,333,485
The estimated HFCE per capita of Internet users in Japan is thus US$22.522.

To obtain the T-Index value, we multiplied the number of Internet users by the HFCE per capita of its Internet users. For Japan: 118,333,485 x US$22.522. Finally, to obtain a percentage value for each country, we divided each country's T-Index value by the sum of the T-Index values of all the countries. This explains how we obtained a T-Index of 7.08% for Japan.

Sources

The number of Internet users in each country is taken from the International Telecommunication Union (ITU) report "Percentage of individuals using the Internet". ITU is the United Nations specialized agency for information and communication technologies. The statistics were estimates for 2016. To change the percentage figures into whole figures, we combined the figures from this report with the ones from the total population report produced by the World Bank.

Data on HFCE (household final consumption expenditure) is taken from the World Bank. Data was up-to-date as of 2016 and is given in current US dollars. Please note that currency exchange rate fluctuations (national currencies versus US dollars) have an impact on the HFCE values expressed in current US dollars, and consequently on the current and estimated T-Index values. We chose to use HFCE values expressed in current US dollars instead of HFCE values expressed in current international dollars using purchasing power parity (PPP) rates because our study focuses on global e-commerce opportunities, and these are assessed in part on the basis of currency exchange rate fluctuations between countries. For countries or territories whose HFCE was not indicated in the aforementioned World Bank report, the data was estimated by our agency. The HFCE figures of the following 39 countries were estimated by our agency: Andorra, Bahrain, Bosnia-Herzegovina, Cape Verde, Comoros, Djibouti, Eritrea, Faroe Islands, Greenland, Iran, Iraq, Kazakhstan, Kiribati, Lesotho, Libya, Liechtenstein, Maldives, Marshall Islands, Mauritania, Micronesia, Monaco, Myanmar, New Zealand, Panama, Papua New Guinea, Puerto Rico, Rwanda, Samoa, San Marino, Sao Tome And Principe, Solomon Islands, Swaziland, Syria, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Vanuatu and Venezuela.

To determine whether Internet access is restricted in a given country, we looked at the ranking provided by the international non-governmental organization Reporters Without Borders, available on its official website.

The distribution of income by quintiles is taken from the statistical data of the Development Research Group of the World Bank. The data refers to various years (the World Bank data ranges from 1992 to 2014).

T-Index Maps

T-Index 2018

The T-Index is a percentage value that estimates the market share of each country in relation to global e-commerce. The higher the T-Index, the higher the online sales potential of a given country.


T-Index Projection 2021


Internet Freedom Map

In certain countries, translating your website content may not be enough to transform local Internet users into potential customers. The map below shows the countries that currently impose restrictions on Internet access.


Source : Reporters Without Borders


T-Index Table 2018

Sort by country Sort by language Sort by region
<
Trend* Countries T-Index
2018
Projection
2021
Internet users Internet
penetration rate
Expenditure p.c.
(Internet users)**
(!)Restricted Internet access
* The arrows and dash indicate the country's projected performance in the 2021 rankings
** Estimated annual expenditure of each Internet user
*** The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland

Download data for 2013-2017
1 United States 31.4% 22.1% 246,370,641 76.1% $48,351
English 31.9% 22.1% 246,370,641 76.1% $48,351
2 China (!) 9.3% 13.7% 733,449,780 53.2% $4,814
Simplified Chinese(!) 9.3% 13.7% 733,449,780 53.2% $4,814
3 Japan 6.6% 5.3% 115,605,881 91.1% $20,740
Japanese 7.0% 5.3% 118,333,485 93.1% $22,709,05
4 Germany 4.6% 3.3% 73,825,582 89.6% $24,003
German 4.6% 3.3% 73,825,582 89.6% $24,003
5 United Kingdom*** 4.5% 2.9% 562,171,477 94.7% $27,519
English 4.5% 2.9% 562,171,477 94.7% $27,519
Localizing your website for these 4 markets gives you access to 50% of the worldwide online sales potential.
6 France 3.3% 3.3% 57,245,333 85.6% $22,099
French 3.3% 3.3% 57,245,333 85.6% $22,099
7 Brazil 2.6% 4.6% 126,398,299 60.0% $8,070
Portuguese 2.6% 4.6% 126,398,299 60.0% $8,070
8 Italy 2.4% 2.3% 37,176,782 61.3% $25,036
Italian 2.4% 2.3% 37,176,782 61.3% $25,036
9 Canada 2.2% 2.3% 32,580,120 89.8% $26,437
English 1.6% 1.7% 23,825,842 89.8% $26,437
French 0.63% 0.61% 8,754,278 89.8% $26,437
10 India 1.9% 1.6% 391,292,635 29.5% $1,845
English 0.9% 2.5% 195,646,318 29.5% $1,845
Hindi 0.3% 2.5% 78,258,527 29.5% $1,845
Gujarati 0.095% 0.083% 19,564,632 29.5% $1,845
Kannada 0.095% 0.083% 19,564,632 29.5% $1,845
Tamil 0.095% 0.083% 19,564,632 29.5% $1,845
Telugu language 0.095% 0.083% 19,564,632 29.5% $1,845
Bengali 0.095% 0.083% 19,564,632 29.5% $1,845
Marathi language 0.095% 0.083% 19,564,632 29.5% $1,845
11 Australia 1.7% 2.4% 21,363,618 88.24% $31,612
English 1.7% 2.4% 21,363,618 88.24% $31,612
12 Spain 1.7% 1.3% 37,447,560 80.5% $17,979
Spanish 1.4% 1.1% 30,452,356 80.5% $17,979
Catalan 0.33% 0.25% 6,995,204 80.5% $17,979
13 South Korea 1.7% 1.3% 47,576,514 92.8% $14,130
Korean 1.7% 1.3% 47,576,514 92.8% $14,130
14 Russia 1.6% 3.4% 105,499,857 73.0% $5,804
Russian 1.6% 3.4% 105,499,857 73.0% $5,804
15 Mexico 1.6% 2.0% 75,937,568 59.5% $7,971
Spanish 1.6% 2.0% 75,937,568 59.5% $7,971
16 Turkey 1.1% 1.5% 46,395,501 58.3% $9,180
Turkish 1.1% 1.5% 46,395,501 58.3% $9,180
17 Switzerland 0.90% 0.93% 7,463,156 89.1% $45,991
German 0.20% 0.20% 5,247,345 89.1% $45,991
French 0.63% 0.63% 1,680,703 87.5% $47,399
Italian 0.064% 0.064% 535,108 87.5% $47,399
18 Argentina 0.88% 1.4% 31,118,521 70.9% $10,676
Spanish 0.88% 1.4% 31,118,521 70.9% $10,676
Localizing your website for these 17 markets gives you access to 80% of the worldwide online sales potential.
19 Netherlands 0.87% 0.51% 15,397,107 90.4% $21,369
Dutch 0.87% 0.51% 15,397,107 90.4% $21,369
20 Venezuela 0.80% 0.84% 18,940,907 60.0% $16,039.39
Spanish 0.80% 0.84% 18,940,907 60.0% $16,039.39
21 Indonesia 0.75% 0.94% 66,244,991 25.3% $4,305
Indonesian 0.75% 0.94% 66,244,991 25.3% $4,305
22 Saudi Arabia (!) 0.66% 0.87% 23,803,319 73.7% $10,451.44
Arabic (!) 0.66% 0.87% 23,803,319 73.7% $10,451.44
23 Poland 0.64% 0.74% 27,832,074 73.3% $8,703
Polish 0.64% 0.74% 27,832,074 73.3% $8,703
24 Belgium 0.59% 0.58% 9,803,946 86.5% $23,015
Dutch 0.23% 0.58% 5,882,368 86.5% $23,015
French 0.35% 0.58% 3,921,579 86.5% $23,015
25 Sweden 0.57% 0.51% 8,896,046 89.6% $24,445
Swedish 0.57% 0.51% 8,896,046 89.6% $24,445
26 Hong Kong 0.54% 0.51% 6,418,058 87.4% $31,764
Traditional Chinese 0.54% 0.51% 6,418,058 87.4% $31,764
27 Austria 0.51% 0.44% 7,366,758 84.3% $26,254
German 0.51% 0.44% 7,366,758 84.3% $26,254
28 Egypt (!) 0.50% 0.61% 39,471,581 41.2% $4,781
Arabic (!) 0.50% 0.61% 39,471,581 41.2% $4,781
29 The Philippines 0.48% 0.70% 57,342,723 55.50% $3,188
English 0.048% 0.70% 51,608,451 55.50% $3,188
Filipino/Tagalog 0.43% 0.70% 5,734,272 55.50% $3,188
30 Nigeria 0.48% 1.3% 47,743,541 25.6% $3,809
English 0.48% 1.3% 47,743,541 25.6% $3,809
31 Norway 0.44% 0.44% 5,093,187 97.3% $32,747
Norwegian 0.44% 0.44% 5,093,187 97.3% $32,747
32 Israel 0.44% 0.56% 6,806,889 79.6% $24,485
Hebrew 0.44% 0.56% 6,806,889 79.6% $24,485
Localizing your website for these 34 markets gives you access to 90% of the worldwide online sales potential.
33 Iran (!) 0.42% 0.66% 42,731,675 53.23% $3,721
Farsi (!) 0.42% 0.66% 42,731,675 53.2% $3,721
34 Republic of South Africa 0.42% 0.84% 30,248,355 54.0% $5,255
English 0.25% 0.84% 18,149,013 54.0% $5,255
Afrikaans 0.13% 0.84% 9,528,232 54.0% $5,255
Zulu 0.02% 0.84% 31,512,418 54.0% $5,255
Xhosa 0.01% 0.84% 1,058,692 54.0% $5,255
35 Colombia 0.41% 0.77% 26,962,244 58.1% $5,548
Spanish 0.41% 0.77% 26,962,244 58.1% $5,548
36 Malaysia 0.41% 0.53% 24,572,446 71.1% $6,283
Malay 0.12% 0.53% 17,200,712 71.1% $6,283
English 0.28% 0.53% 7,371,734 71.1% $6,283
37 Thailand 0.40% 0.47% 32,710,169 47.5% $4,593
Thai 0.40% 0.47% 32,710,169 47.5% $4,593
38 Denmark 0.38% 0.26% 5,554,451 96.9% $25,868
Danish 0.38% 0.26% 5,554,451 96.9% $25,868
39 Chile 0.37% 0.53% 11,822,229 66.01% $11,967
Spanish 0.37% 0.53% 11,822,229 66.01% $11,967
40 United Arab Emirates 0.33% 0.49% 8,398,268 90.6% $14,913
Arabic 0.33% 0.49% 8,398,268 90.6% $14,913
41 Finland 0.33% 0.29% 4,819,381 87.7% $25,743
Finnish 0.33% 0.29% 4,819,381 87.7% $25,743
42 Greece 0.31% 0.29% 7,445,118 69.09% $15,931
Greek 0.31% 0.29% 7,445,118 69.09% $15,931
43 Portugal 0.31% 0.26% 7,271,183 70.4% $16,194
Portuguese 0.31% 0.26% 7,271,183 70.4% $16,194
44 Singapore 0.28% 0.34% 4,541,899 81.0% $23,034
English 0.082% 0.34% 3,179,329 81.0% $23,034
Simplified Chinese 0.19% 0.34% 1,362,570 81.0% $23,034
45 New Zealand 0.27% 0.26% 4,152,074 88.47% $25,114
English 0.27% 0.26% 4,152,074 88.47% $25,114
46 Vietnam (!) 0.27% 0.38% 43,974,618 46.5% $2,294
Vietnamese (!) 0.27% 0.38% 43,974,618 46.5% $2,294
47 Ireland 0.25% 0.18% 4,042,510 85.01% $23,413.25
English 0.24% 0.18% 3,961,660 85.01% $23,413.25
Irish Gaelic 0.0049% 0.0035% 80,850 85.01% $23,413.25
48 Peru 0.25% 0.35% 14,444,387 45.46% $6,471
Spanish 0.25% 0.35% 14,444,387 45.46% $6,471
49 Romania 0.24% 0.27% 11,722,888 59.5% $7,728
Romanian 0.24% 0.27% 11,722,888 59.5% $7,728
50 Czech Republic 0.21% 0.26% 8,081,131 76.48% $9,977
Czech 0.21% 0.26% 8,081,131 76.48% $9,977
51 Pakistan 0.18% 0.23% 29,965,859 15.51% $2,324
English 0.16% 0.23% 26,969,273 15.51% $2,324
Urdu 0.018% 0.23% 2,996,586 15.51% $2,324
52 Kazakhstan 0.17% 0.40% 13,272,586 74.5% $4,867
Russian 0.11% 0.40% 9,290,810 74.5% $4,867
Kazakh 0.05% 0.40% 3,981,776 74.5% $4,867
53 Bangladesh 0.15% 0.13% 29,738,660 18.2% $1,948
Bengali 0.15% 0.13% 29,738,660 18.2% $1,948
54 Hungary 0.15% 0.12% 7,778,595 79.2% $7,400
Hungarian 0.15% 0.12% 7,778,595 79.2% $7,400
55 Puerto Rico 0.15% 0.19% 2,736,117 80.3% $20,928
Spanish 0.15% 0.19% 2,736,117 80.3% $20,928
56 Iraq 0.14% 0.17% 7,898,106 21.2% $6,702
Arabic 0.14% 0.17% 7,898,106 21.2% $6,702
57 Morocco 0.13% 0.19% 20,555,783 58.2% $2,409
French 0.06% 0.19% 10,277,892 58.2% $2,409
Arabic 0.06% 0.19% 10,277,892 58.2% $2,409
58 Ecuador 0.13% 0.20% 8,857,768 54.06% $5,449
Spanish 0.13% 0.20% 8,857,768 54.06% $5,449
59 Algeria 0.13% 0.14% 8,720,150 42.9% $2,722
French 0.06% 0.14% 8,720,150 42.9% $2,722
Arabic 0.06% 0.14% 8,720,150 42.9% $2,722
60 Kuwait 0.12% 0.14% 3,176,010 78.37% $14,641
Arabic 0.12% 0.14% 3,176,010 78.37% $14,641
61 Slovakia 0.12% 0.12% 4,370,706 80.4% $10,260
Slovak 0.12% 0.12% 4,370,706 80.4% $10,260
62 Dominican Republic 0.12% 0.15% 6,530,904 61.3% $6,721
Spanish 0.12% 0.15% 6,530,904 61.3% $6,721
63 Ukraine 0.11% 0.28% 23,618,438 52.4% $1,738
Russian 0.06% 0.28% 14,171,063 52.4% $1,738
Ukrainian 0.04% 0.28% 9,447,375 52.4% $1,738
64 Guatemala 0.11% 0.12% 5,722,610 34.5% $7,002
Spanish 0.11% 0.12% 5,722,610 34.5% $7,002
65 Qatar 0.10% 0.13% 2,423,068 94.2% $15,913
Arabic 0.10% 0.13% 2,423,068 94.2% $15,913
66 Lebanon 0.10% 0.14% 4,571,675 76.1% $8,209
Arabic 0.10% 0.14% 4,571,675 76.1% $8,209
67 Sudan (!) 0.10% 0.14% 11,082,072 28.0% $3,320
Arabic (!) 0.10% 0.14% 11,082,072 28.0% $3,320
68 Kenya 0.09% 0.17% 12,600,007 26.0% $2,670
English 0.09% 0.17% 12,600,007 26.0% $2,670
69 Costa Rica 0.09% 0.10% 3,207,258 66.03% $10,234
Spanish 0.09% 0.10% 3,207,258 66.03% $10,234
70 Sri Lanka 0.08% 0.15% 6,795,562 32.05% $4,558
Ceylonese 0.08% 0.15% 6,795,562 32.05% $4,558
71 Cuba (!) 0.08% 0.10% 4,449,238 37.3% $6,909
Spanish (!) 0.08% 0.10% 4,449,238 37.3% $6,909
72 Uruguay 0.08% 0.13% 2,286,820 66.4% $13,405
Spanish 0.08% 0.13% 2,286,820 66.4% $13,405
73 Bulgaria 0.07% 0.088% 4,264,576 59.8% $6,194
Bulgarian 0.07% 0.088% 4,264,576 59.8% $6,194
74 Uzbekistan (!) 0.07% 0.086% 14,901,632 46.7% $1,764
Uzbek (!) 0.07% 0.086% 14,901,632 46.7% $1,764
75 Croatia 0.07% 0.070% 3,034,752 72.7% $8,580
Croatian 0.07% 0.070% 3,034,752 72.7% $8,580
76 Jordan 0.07% 0.084% 5,890,965 62.3% $4,343
Arabic 0.07% 0.084% 5,890,965 62.3% $4,343
77 Lithuania 0.07% 0.071% 2,133,390 74.3% $11,610
Lithuanian 0.07% 0.071% 2,133,390 74.3% $11,610
78 Panama 0.06% 0.091% 2,178,424 54.0% $11,265
Spanish 0.06% 0.091% 2,178,424 54.0% $11,265
79 Angolan 0.06% 0.11% 3,745,750 13.0% $6,269
Portuguese 0.06% 0.11% 3,745,750 13.0% $6,269
80 Ghana 0.06% 0.051% 9,779,273 34.6% $2,359
English 0.06% 0.051% 9,779,273 34.6% $2,359
81 Serbia 0.06% 0.074% 4,733,311 67.06% $4,848
Serbian 0.06% 0.074% 4,733,311 67.06% $4,848
82 Syria (!) 0.06% 0.11% 5,873,785 31.8% $3,867
Arabic (!) 0.06% 0.11% 5,873,785 31.8% $3,867
83 Belarus 0.06% 0.10% 6,553,845 71.1% $3,252
Russian 0.056% 0.10% 6,553,845 71.1% $3,252
Belarusian 0.0017% 0.10% 202,696 71.1% $3,252
84 Tunisia 0.06% 0.092% 5,656,011 49.6% $3,879
French 0.02% 0.092% 2,828,006 49.6% $3,879
Arabic 0.02% 0.092% 2,828,006 49.6% $3,879
85 Slovenia 0.05% 0.051% 1,559,107 75.5% $13,363
Slovenian 0.05% 0.051% 1,559,107 75.5% $13,363
86 Azerbaijan (!) 0.05% 0.12% 7,630,609 78.2% $2,594
Azerbaijani (!) 0.05% 0.12% 7,630,609 78.2% $2,594
87 Oman 0.05% 0.097% 3,094,236 69.9% $6,291
Arabic 0.05% 0.097% 3,094,236 69.9% $6,291
88 Luxembourg 0.05% 0.041% 571,189 98.1% $30,852
German 0.05% 0.041% 571,189 98.1% $30,852
89 Bolivia 0.05% 0.071% 4,322,489 39.7% $3,985
Spanish 0.05% 0.071% 4,322,489 39.7% $3,985
90 Burma 0.04% 0.042% 13,258,325 25.08% $1,256
Burmese 0.04% 0.042% 13,258,325 25.08% $1,256
91 Latvia 0.04% 0.041% 1,564,494 79.8% $10,134
Latvian 0.04% 0.041% 1,564,494 79.8% $10,134
92 Ethiopia 0.04% 0.022% 15,739,371 15.3% $985
Amharic 0.04% 0.022% 15,739,371 15.3% $985
93 Paraguay 0.04% 0.068% 3,453,446 51.3% $4,460
Spanish 0.04% 0.068% 3,453,446 51.3% $4,460
94 Trinidad & Tobago 0.04% 0.057% 1,000,517 73.3% $14,657
English 0.04% 0.057% 1,000,517 73.3% $14,657
95 Bahrain 0.04% 0.057% 1,396,668 98.0% $10,307
Arabic 0.04% 0.057% 1,396,668 98.0% $10,307
96 Ivory Coast 0.03% 0.031% 6,286,527 26.5% $2,104
French 0.03% 0.031% 6,286,527 26.5% $2,104
97 Cameroon 0.03% 0.032% 5,859,797 25.0% $2,205
French 0.03% 0.032% 5,859,797 25.0% $2,205
98 Cyprus 0.03% 0.037% 888,125 75.9% $14,022
Greek 0.03% 0.037% 888,125 75.9% $14,022
99 El Salvador 0.03% 0.057% 1,839,969 29.0% $6,395.26
Spanish 0.03% 0.057% 1,839,969 29.0% $6,395.26
100 Estonia 0.03% 0.028% 1,147,895 87.2% $10,238
Estonian 0.03% 0.028% 1,147,895 87.2% $10,238
101 MACAO 0.03% 0.036% 499,773 81.6% $22,474
Traditional Chinese 0.03% 0.036% 499,773 81.6% $22,474
102 Honduras 0.03% 0.036% 2,733,860 30.0% $4,028
Spanish 0.03% 0.036% 2,733,860 30.0% $4,028
103 Bosnia and Herzegovina 0.03% 0.036% 1,925,105 65.1% $5,278
Bosnian 0.03% 0.036% 1,925,105 65.1% $5,278
104 Yemen (!) 0.03% 0.072% 6,780,200 24.5% $1,481
Arabic (!) 0.03% 0.072% 6,780,200 24.5% $1,481
105 West Bank and Gaza 0.03% 0.036% 2,753,697 57.4% $3,615
Arabic 0.03% 0.036% 2,753,697 57.4% $3,615
106 Iceland 0.03% 0.000001% 329,535 98.2% $30,186
Icelandic 0.03% 0.000001% 329,535 98.2% $30,186
107 Turkmenistan (!) 0.03% 0.033% 1,018,692 17.9% $9,505
Turkmen (!) 0.03% 0.033% 1,018,692 17.9% $9,505
108 Uganda 0.02% 0.041% 9,077,567 21.88 $1,026
English 0.02% 0.041% 9,077,567 21.88 $1,026
109 Libya (!) 0.02% 0.036% 1,275,642 20.2% $6,981
Arabic (!) 0.02% 0.036% 1,275,642 20.2% $6,981
110 Tanzania 0.02% 0.015% 7,224,386 13.0% $1,213
Swahili 0.02% 0.015% 7,224,386 13.0% $1,213
111 Jamaica 0.02% 0.028% 1,296,610 45.0% $6,420
English 0.02% 0.028% 1,296,610 45.0% $6,420
112 Cambodia 0.014% 0.014% 5,107,008 32.4% $1,602
Khmer 0.014% 0.014% 5,107,008 32.4% $1,602
113 Albania 0.02% 0.034% 1,908,581 66.3% $4,115
Albanian 0.02% 0.034% 1,908,581 66.3% $4,115
114 Georgia 0.02% 0.038% 2,157,566 58.01% $3,547
Georgian 0.02% 0.038% 2,157,566 58.01% $3,547
115 Nepal 0.02% 0.025% 5,706,708 19.6 $1,280
Nepalese 0.02% 0.025% 5,706,708 19.6 $1,280
116 Bahamas 0.015% 0.016% 312,986 80.0% $22,770
English 0.015% 0.016% 312,986 80.0% $22,770
117 Zambia 0.02% 0.037% 4,232,464 25.5% $1,679
English 0.02% 0.037% 4,232,464 25.5% $1,679
118 Armenia 0.02% 0.031% 1,959,627 67.0% $3,466
Armenian 0.02% 0.031% 1,959,627 67.0% $3,466
119 Zimbabwe 0.02% 0.023% 3,733,964 23.1% $1,813
English 0.02% 0.023% 3,733,964 23.1% $1,813
120 Mauritius 0.017% 0.024% 659,407 52.1% $10,192
English 0.017% 0.024% 659,407 52.1% $10,192
121 Macedonia 0.02% 0.020% 1,501,798 72.1% $4,289
Macedonian 0.02% 0.020% 1,501,798 72.1% $4,289
122 Namibia 0.014% 0.020% 769,455 31.03% $8,263
English 0.014% 0.020% 769,455 31.03% $8,263
123 Botswana 0.02% 0.019% 885,702 39.3% $6,838
English 0.02% 0.019% 885,702 39.3% $6,838
124 Senegal 0.02% 0.018% 3,954,620 25.6% $1,461
French 0.02% 0.018% 3,954,620 25.6% $1,461
125 Nicaragua 0.01% 0.020% 1,511,037 24.5% $3,555
Spanish 0.01% 0.020% 1,511,037 24.5% $3,555
126 Laos (!) 0.01% 0.013% 1,478,052 21.8% $3,358
Lao (!) 0.01% 0.013% 1,478,052 21.8% $3,358
127 Moldova 0.01% 0.019% 2,521,887 71.0% $1,950
Romanian 0.01% 0.019% 2,521,887 71.0% $1,950
128 Malta 0.01% 0.013% 351,945 77.2% $13,902
Maltese 0.01% 0.013% 351,945 77.2% $13,902
129 DR Congo 0.01% 0.0080% 4,889,515 6.2% $889
French 0.01% 0.0080% 4,889,515 6.2% $889
130 Gabon 0.01% 0.0075% 951,287 48.02% $4,500
French 0.01% 0.0075% 951,287 48.02% $4,500
131 Afghanistan 0.01% 0.012% 3,673,539 10.6% $1,091
Farsi 0.01% 0.012% 3,673,539 10.6% $1,091
132 Rwanda 0.01% 0.010% 2,383,502 20.0% $1,569
English 0.01% 0.010% 2,383,502 20.0% $1,569
133 Barbados 0.01% 0.0063% 226,714 79.5% $15,532
English 0.01% 0.0063% 226,714 79.5% $15,532
134 Mozambique 0.01% 0.0088% 5,050,924 17.5% $696
Portuguese 0.01% 0.0088% 5,050,924 17.5% $696
135 Papua New Guinea 0.0029% 0.0074% 776,159 9.6% $4,246
English 0.0029% 0.0074% 776,159 9.6% $4,246
136 Kyrgyzstan 0.01% 0.012% 2,097,428 34.5% $1,424
Russian 0.01% 0.012% 2,097,428 34.5% $1,424
137 Montenegro 0.01% 0.0097% 434,865 69.8% $6,587
Serbian 0.01% 0.0097% 434,865 69.8% $6,587
138 Haiti 0.01% 0.0084% 1,326,629 12.2% $2,088
French 0.01% 0.0084% 1,326,629 12.2% $2,088
139 Equatorial Guinea (!) 0.01% 0.0078% 290,470 23.7% $9,301
Spanish (!) 0.01% 0.0078% 290,470 23.7% $9,301
140 Mali 0.01% 0.0055% 1,999,226 11.1% $1,334
French 0.01% 0.0055% 1,999,226 11.1% $1,334
141 Mongolia 0.01% 0.014% 674,202 22.2% $3,764
Mongolian 0.01% 0.014% 674,202 22.2% $3,764
142 Brunei Darussalam 0.01% 0.0071% 380,876 90.0% $6,124
Malay 0.01% 0.0071% 380,876 90.0% $6,124
143 Tajikistan 0.01% 0.013% 1,788,044 20.4% $1,236
Russian 0.01% 0.013% 1,788,044 20.4% $1,236
144 Fiji 0.01% 0.0086% 418,013 46.5% $5,122
English 0.01% 0.0086% 418,013 46.5% $5,122
145 Maldives 0.01% 0.0062% 252,761 59.0% $8,185
Maldives 0.01% 0.0062% 252,761 59.0% $8,185
146 Burkina Faso 0.0045% 0.0066% 2,603,042 13.9% $792
French 0.0045% 0.0066% 2,603,042 13.9% $792
147 Monaco 0.01% 0.0036% 36,655 95.2% $53,462
French 0.01% 0.0036% 36,655 95.2% $53,462
148 Benin 0.01% 0.0038% 1,303,589 11.9% $1,473
French 0.01% 0.0038% 1,303,589 11.9% $1,473
149 Liechtenstein 0.0047% 0.0044% 36,947 98.0% $51,181
German 0.0047% 0.0044% 36,947 98.0% $51,181
150 Swaziland 0.0043% 0.0096% 383,723 28.5% $4,715
English 0.0043% 0.0096% 383,723 28.5% $4,715
151 Guinea 0.0016% 0.0015% 11,214,801 9.8% $1,303.43
French 0.0016% 0.0015% 11,214,801 9.8% $1,303.43
152 Andorra 0.0036% 0.0025% 75,681 97.9% $19,814
Catalan 0.0036% 0.0025% 75,681 97.9% $19,814
153 Guyana 0.0048% 0.0079% 275,760 35.6% $5,226
English 0.0048% 0.0079% 275,760 35.6% $5,226
154 Faro Islands 0.0032% 0.0023% 46,715 95.1% $25,375
Faroese 0.0032% 0.0023% 46,715 95.1% $25,375
155 Lesotho 0.0023% 0.0022% 602,965 27.3% $1,934
English 0.0023% 0.0022% 602,965 27.3% $1,934
156 Togo 0.0017% 0.0022% 860,281 11.3% $1,236
French 0.0017% 0.0022% 860,281 11.3% $1,236
157 Belize 0.0026% 0.0026% 163,588 44.5% $6,417
English 0.0026% 0.0026% 163,588 44.5% $6,417
158 Mauritania 0.0021% 0.0029% 774,183 18.0% $1,273
French 0.0021% 0.0029% 774,183 18.0% $1,273
159 Congo 0.0033% 0.0047% 416,217 8.1% $2,318
French 0.0033% 0.0047% 416,217 8.1% $2,318
160 Chad 0.0014% 0.0024% 722,627 5.0% $1,284.39
French 0.0014% 0.0024% 722,627 5.0% $1,284.39
161 Greenland 0.0023% 0.00047% 38,487 68.5% $23,898
Inuktitut, Greenlandic 0.0023% 0.00047% 38,487 68.5% $23,898
162 Sierra Leone 0.00063% 0.00078% 870,532 11.7% $1,040
English 0.00063% 0.00078% 870,532 11.7% $1,040
163 Madagascar 0.0024% 0.0034% 1,172,533 4.7% $769
French 0.0024% 0.0034% 1,172,533 4.7% $769
164 Cape Verde 0.0021% 0.0040% 271,507 50.3% $3,160
Portuguese 0.0021% 0.0040% 271,507 50.3% $3,160
165 Saint Lucia 0.0021% 0.0022% 83,186 46.7% $10,289
English 0.0021% 0.0022% 83,186 46.7% $10,289
166 Suriname 0.0033% 0.0084% 253,499 45.4% $3,364
Dutch 0.0033% 0.0084% 253,499 45.4% $3,364
167 Antigua and Barbuda 0.0018% 0.0018% 73,703 73.0% $11,016
English 0.0018% 0.0018% 73,703 73.0% $11,016
168 Bhutan 0.0021% 0.0030% 333,226 41.7% $2,324
English 0.0021% 0.0030% 333,226 41.7% $2,324
169 Grenada 0.0018% 0.0016% 59,947 55.8% $12,242
English 0.0018% 0.0016% 59,947 55.8% $12,242
170 San Marino 0.0017% 0.00098% 17,498 52.6% $35,015
Italian 0.0017% 0.00098% 17,498 52.6% $35,015
171 Seychelles 0.0016% 0.0016% 53,502 56.5% $10,984
English0.0016% 0.0016% 53,502 56.5% $10,984
172 Saint Kitts and Nevis 0.0013% 0.0014% 42,113 76.8% $12,195
English 0.0013% 0.0014% 42,113 76.8% $12,195
173 Liberia 0.00087% 0.0012% 337,732 7.3% $1,414
English 0.00087% 0.0012% 337,732 7.3% $1,414
174 Saint Vincent and Grenadines 0.0012% 0.0020% 60,929 55.5% $7,793
English 0.0012% 0.0020% 60,929 55.5% $7,793
175 Nigeria 0.48% 1.3% 47,743,541 25.6% $3,809
French 0.00061% 0.00093% 893,073 4.3% $525
176 East Timor 0.00085% 0.00059% 320,339 25.2% $1,460
English 0.00085% 0.00059% 320,339 25.2% $1,460
177 Gambia 0.0011% 0.0013% 377,123 18.5% $1,092
English 0.0011% 0.0013% 377,123 18.5% $1,092
178 Somalia (!) 0.00087% 0.00098% 269,178 1.8% $1,443
Somali (!) 0.00087% 0.00098% 269,178 1.8% $1,443
179 Dominica 0.00093% 0.00084% 49,296 67.0% $7,729
English 0.00093% 0.00084% 49,296 67.0% $7,729
180 Djibouti (!) 0.0011% 0.0015% 123,728 13.3% $2,598
Somali (!) 0.0011% 0.0015% 123,728 13.3% $2,598
181 Burundi (!) 0.00076% 0.00060% 544,097 5.1% $535
French (!) 0.00076% 0.00060% 544,097 5.1% $535
182 Samoa 0.00083% 0.0012% 57,386 29.4% $5,013
English 0.00083% 0.0012% 57,386 29.4% $5,013
183 Vanuatu 0.00068% 0.00080% 64,896 24.0 $4,016
English 0.00068% 0.00080% 64,896 24.0 $4,016
184 Solomon Islands 0.00061% 0.00093% 65,936 11.0% $3,325
English 0.00061% 0.00093% 65,936 11.0% $3,325
185 Central African Republic 0.00060% 0.00098% 183,785 4.0% $1,121
French 0.00060% 0.00098% 183,785 4.0% $1,121
186 Malawi 0.0035% 0.0035% 1,738,600 9.6% $106
English 0.0035% 0.0035% 1,738,600 9.6% $106
187 Tonga 0.00056% 0.0011% 42,795 39.9% $4,300
English 0.00056% 0.0011% 42,795 39.9% $4,300
188 Micronesia 0.00036% 0.00041% 34,996 33.3% $4,507
English 0.00036% 0.00041% 34,996 33.3% $4,507
189 Comoros 0.00028% 0.00050% 63,171 7.9% $1,918
French 0.00028% 0.00050% 63,171 7.9% $1,918
190 Guinea-Bissau 0.00024% 0.00029% 68,270 3.7% $1,603
Portuguese 0.00024% 0.00029% 68,270 3.7% $1,603
191 São Tomé and Príncipe 0.00029% 0.00035% 55,975 29.4% $1,883
Portuguese 0.00029% 0.00035% 55,975 29.4% $1,883
192 Marshall Islands 0.00017% 0.00021% 15,808 29.7% $4,736
English 0.00017% 0.00021% 15,808 29.7% $4,736
193 Eritrea (!) 0.00016% 0.00048% 69,843 1.1% $851
English (!) 0.00016% 0.00048% 69,843 1.1% $851
194 Kiribati 0.00010% 0.00013% 15,672 13.7% $2,272
English 0.00010% 0.00013% 15,672 13.7% $2,272
195 Tuvalu 0.000036% 0.000018% 5,106 46.0% $4,122
English 0.000036% 0.000018% 5,106 46.0% $4,122
< </td>
Trend* Languages T-Index
2017
Projection
2021
Internet users
Internet penetration rate
Expenditure p.c.
(Internet users)**
(!)Restricted Internet access
* The arrows and dash indicate the country's projected performance in the 2021 rankings
** Estimated annual expenditure of each Internet user
*** The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland

Download data in CSV format
1 English 42.5% 34.7% 754,600,960 41.7% $20,920
United States 31.4% 22.1% 246,370,641 76.1% $48,351
United Kingdom 4.5% 2.9% 562,171,477 94.7% $27,519
Australia 1.8% 2.4% 21,363,618 88.24% $31,612
Canada 1.7% 1.7% 23,825,842 89.8% $26,437
India (**) 1.0% 2.5% 195,646,318 29.5% $1,845
Nigeria 0.5% 1.3% 47,743,541 25.6% $3,809
The Philippines 0.05% 0.70% 51,608,451 55.50% $3,188
Republic of South Africa 0.3% 0.84% 18,149,013 54.0% $5,255
New Zealand 0.3% 0.26% 4,152,074 88.47% $25,114
Ireland 0.2% 0.18% 3,961,660 85.01% $23,413.25
Singapore 0.1% 0.34% 4,541,899 81.0% $23,034
Pakistan 0.2% 0.23% 29,965,859 15.51% $2,324
Malaysia 0.3% 0.53% 24,572,446 71.1% $6,283
Kenya 0.1% 0.17% 12,600,007 26.0% $2,670
Trinidad & Tobago 0.04% 0.057% 1,000,517 73.3% $14,657
Ghana 0.1% 0.051% 9,779,273 34.6% $2,359
Uganda 0.02% 0.041% 9,077,567 21.88 $1,026
Jamaica 0.02% 0.028% 1,296,610 45.0% $6,420
Zambia 0.02% 0.037% 4,232,464 25.5% $1,679
Mauritius 0.017% 0.024% 659,407 52.1% $10,192
Bahamas 0.015% 0.016% 312,986 80.0% $22,770
Zimbabwe 0.02% 0.023% 3,733,964 23.1% $1,813
Namibia 0.014% 0.020% 769,455 31.03% $8,263
Botswana 0.02% 0.019% 885,702 39.3% $6,838
Barbados 0.01% 0.0063% 226,714 79.5% $15,532
Rwanda 0.01% 0.010% 2,383,502 20.0% $1,569
Fiji 0.01% 0.0086% 418,013 46.5% $5,122
Guyana 0.0048% 0.0079% 275,760 35.6% $5,226
Swaziland 0.0043% 0.0096% 383,723 28.5% $4,715
Malawi 0.0035% 0.0035% 1,738,600 9.6% $106
Papua New Guinea 0.0029% 0.0074% 776,159 9.6% $4,246
Belize 0.0026% 0.0026% 163,588 44.5% $6,417
Lesotho 0.0023% 0.0022% 602,965 27.3% $1,934
Saint Lucia 0.0021% 0.0022% 83,186 46.7% $10,289
Bhutan 0.0021% 0.0030% 333,226 41.7% $2,324
Grenada 0.0018% 0.0016% 59,947 55.8% $12,242
Antigua and Barbuda 0.0018% 0.0018% 73,703 73.0% $11,016
Seychelles 0.0016% 0.0016% 53,502 56.5% $10,984
Saint Kitts and Nevis 0.0013% 0.0014% 42,113 76.8% $12,195
Saint Vincent and Grenadines 0.0012% 0.0020% 60,929 55.5% $7,793
Gambia 0.0011% 0.0013% 377,123 18.5% $1,092
Dominica 0.11% 0.15% 5,708,494 54.2% $6,903
Liberia 0.00087% 0.0012% 337,732 7.3% $1,414
East Timor 0.00085% 0.00059% 320,339 25.2% $1,460
Samoa 0.00083% 0.0012% 57,386 29.4% $5,013
Vanuatu 0.00068% 0.00080% 64,896 24.0 $4,016
Sierra Leone 0.00063% 0.00078% 870,532 11.7% $1,040
Solomon Islands 0.00061% 0.00093% 65,936 11.0% $3,325
Tonga 0.00056% 0.0011% 42,795 39.9% $4,300
Micronesia 0.00036% 0.00041% 34,996 33.3% $4,507
Marshall Islands (United States) 0.00017% 0.00021% 15,808 29.7% $4,736
Eritrea (!) 0.00016% 0.00048% 69,843 1.1% $851
Kiribati 0.00010% 0.00013% 15,672 13.7% $2,272
Tuvalu 0.000036% 0.000018% 5,106 46.0% $4,122
2 Simplified Chinese (!) 9.3% 13.7% 733,449,780 53.2% $4,814
China (!) 9.3% 13.7% 733,449,780 53.2% $4,814
Singapore 0.19% 0.34% 1,362,570 81.0% $23,034
Translating a website into these two languages ​​lets you reach 50% of the online purchasing power worldwide.
3 Spanish 6.8% 8.4% 248,254,476 55.7% $9,967
Mexico 1.6% 2.0% 75,937,568 59.5% $7,971
Spain 1.4% 1.1% 30,452,356 80.5% $17,979
Argentina 0.88% 1.4% 31,118,521 70.9% $10,676
Venezuela 0.80% 0.84% 18,940,907 60.0% $16,039.39
Colombia 0.41% 0.77% 26,962,244 58.1% $5,548
Chile 0.37% 0.53% 11,822,229 66.01% $11,967
Peru 0.25% 0.35% 14,444,387 45.46% $6,471
Puerto Rico (USA) 0.15% 0.19% 2,736,117 80.3% $20,928
Ecuador 0.13% 0.20% 8,857,768 54.06% $5,449
Dominican Republic 0.12% 0.15% 6,530,904 61.3% $6,721
Guatemala 0.11% 0.12% 5,722,610 34.5% $7,002
Cuba (!) 0.08% 0.10% 4,449,238 37.3% $6,909
Uruguay 0.08% 0.13% 2,286,820 66.4% $13,405
Costa Rica 0.09% 0.10% 3,207,258 66.03% $10,234
Panama 0.06% 0.091% 2,178,424 54.0% $11,265
Bolivia 0.05% 0.071% 4,322,489 39.7% $3,985
Paraguay 0.04% 0.068% 3,453,446 51.3% $4,460
El Salvador 0.03% 0.057% 1,839,969 29.0% $6,395.26
Honduras 0.03% 0.036% 2,733,860 30.0% $4,028
Nicaragua 0.01% 0.020% 1,511,037 24.5% $3,555
Equatorial Guinea (!) 0.01% 0.0078% 290,470 23.7% $9,301
4 Japanese 7.0% 5.3% 118,333,485 93.1% $22,709,05
Japan 7.0% 5.3% 118,333,485 93.1% $22,709,05
5 German 5.9% 4.5% 84,477,535 87.3% $25,650
Germany 4.6% 3.3% 73,825,582 89.6% $24,003
Switzerland 0.20% 0.20% 5,247,345 89.1% $45,991
Austria 0.51% 0.44% 7,366,758 84.3% $26,254
Luxembourg 0.05% 0.041% 571,189 98.1% $30,852
Liechtenstein 0.0047% 0.0044% 36,947 98.0% $51,181
6 French (!) 4.8% 4.7% 117,371,120 27.5% $14,922
France 3.3% 3.3% 57,245,333 85.6% $22,099
Canada 0.63% 0.61% 8,754,278 89.8% $26,437
Belgium 0.35% 0.58% 3,921,579 86.5% $23,015
Switzerland 0.63% 0.63% 1,680,703 87.5% $47,399
Morocco 0.06% 0.19% 10,277,892 58.2% $2,409
Algeria 0.06% 0.14% 8,720,150 42.9% $2,722
Cameroon 0.03% 0.032% 5,859,797 25.0% $2,205
Tunisia 0.02% 0.092% 2,828,006 49.6% $3,879
Ivory Coast 0.03% 0.031% 6,286,527 26.5% $2,104
Senegal 0.02% 0.018% 3,954,620 25.6% $1,461
Haiti 0.01% 0.0084% 1,326,629 12.2% $2,088
Gabon 0.01% 0.0075% 951,287 48.02% $4,500
DR Congo 0.01% 0.0080% 4,889,515 6.2% $889
Mali 0.01% 0.0055% 1,999,226 11.1% $1,334
Monaco 0.01% 0.0036% 36,655 95.2% $53,462
Burkina Faso 0.0045% 0.0066% 2,603,042 13.9% $792
Congo 0.0033% 0.0047% 416,217 8.1% $2,318
Benin 0.01% 0.0038% 1,303,589 11.9% $1,473
Madagascar 0.0024% 0.0034% 1,172,533 4.7% $769
Mauritania 0.0021% 0.0029% 774,183 18.0% $1,273
Togo 0.0017% 0.0022% 860,281 11.3% $1,236
Guinea 0.0016% 0.0015% 11,214,801 9.8% $1,303.43
Chad 0.0014% 0.0024% 722,627 5.0% $1,284.39
Burundi (!) 0.00076% 0.00060% 544,097 5.1% $535
Nigeria 0.00061% 0.00093% 893,073 4.3% $525
Central African Republic 0.00060% 0.00098% 183,785 4.0% $1,121
Comoros 0.00028% 0.00050% 63,171 7.9% $1,918
7 Portuguese 3.2% 5.0% 135,864,157 49.6% $8,479
Brazil 2.6% 4.6% 126,398,299 60.0% $8,070
Portugal 0.31% 0.26% 7,271,183 70.4% $16,194
Angolan 0.06% 0.11% 3,745,750 13.0% $6,269
Mozambique 0.01% 0.0088% 5,050,924 17.5% $696
Cape Verde 0.0021% 0.0040% 271,507 50.3% $3,160
São Tomé and Príncipe 0.00029% 0.00035% 55,975 29.4% $1,883
Guinea-Bissau 0.00024% 0.00029% 68,270 3.7% $1,603
8 Italian 2.7% 2.3% 40,358,168 65.8% $24,001
Italy 2.4% 2.3% 37,176,782 61.3% $25,036
Switzerland 0.064% 0.064% 535,108 87.5% $47,399
San Marino 0.0017% 0.00098% 17,498 52.6% $35,015
Translating a website into these eight languages ​​lets you reach 80% of the online purchasing power worldwide.
9 Arabic (!) 2.6% 3.4% 136,306,480 40.9% $6,943
Saudi Arabia (!) 0.66% 0.87% 23,803,319 73.7% $10,451.44
Egypt (!) 0.50% 0.61% 39,471,581 41.2% $4,781
United Arab Emirates 0.33% 0.49% 8,398,268 90.6% $14,913
Iraq 0.14% 0.17% 7,898,106 21.2% $6,702
Kuwait 0.12% 0.14% 3,176,010 78.37% $14,641
Sudan (!) 0.10% 0.14% 11,082,072 28.0% $3,320
Qatar 0.10% 0.13% 2,423,068 94.2% $15,913
Lebanon 0.10% 0.14% 4,571,675 76.1% $8,209
Syria (!) 0.06% 0.11% 5,873,785 31.8% $3,867
Morocco 0.06% 0.19% 10,277,892 58.2% $2,409
Jordan 0.07% 0.084% 5,890,965 62.3% $4,343
Algeria 0.06% 0.14% 8,720,150 42.9% $2,722
Oman 0.05% 0.097% 3,094,236 69.9% $6,291
Yemen (!) 0.03% 0.072% 6,780,200 24.5% $1,481
Bahrain 0.04% 0.057% 1,396,668 98.0% $10,307
Tunisia 0.02% 0.092% 2,828,006 49.6% $3,879
West Bank and Gaza 0.03% 0.036% 2,753,697 57.4% $3,615
Libya (!) 0.02% 0.036% 1,275,642 20.2% $6,981
10 Russian 2.0% 4.0% 132,092,034 63.8% $5,636
Russia 1.6% 3.4% 105,499,857 73.0% $5,804
Kazakhstan 0.11% 0.40% 9,290,810 74.5% $4,867
Ukraine 0.06% 0.28% 14,171,063 52.4% $1,738
Belarus 0.056% 0.10% 6,553,845 71.1% $3,252
Kyrgyzstan 0.01% 0.012% 2,097,428 34.5% $1,424
Tajikistan 0.01% 0.013% 1,788,044 20.4% $1,236
11 Korean 1.8% 1.3% 45,377,488 89.6% $14,519
South Korea 1.7% 1.3% 47,576,514 92.8% $14,130
12 Dutch 1.2% 0.86% 21,743,426 89.7% $20,994
Netherlands 0.87% 0.51% 15,397,107 90.4% $21,369
Belgium 0.23% 0.58% 5,882,368 86.5% $23,015
Suriname 0.0033% 0.0084% 253,499 45.4% $3,364
13 Turkish 1.1% 1.5% 42,275,017 53.7% $9,259
Turkey 1.1% 1.5% 46,395,501 58.3% $9,180
Translating a website into these 13 languages ​​lets you reach 90% of the online purchasing power worldwide.
14 Indonesian 0.67% 0.94% 56,612,527 22.0% $4,294
Indonesia 0.75% 0.94% 66,244,991 25.3% $4,305
15 Polish 0.65% 0.74% 25,830,760 68.0% $9,128
Poland 0.64% 0.74% 27,832,074 73.3% $8,703
16 Swedish 0.59% 0.51% 8,879,042 90.6% $24,130
Sweden 0.57% 0.51% 8,896,046 89.6% $24,445
17 Traditional Chinese 0.56% 0.55% 6,662,175 84.4% $30,912
Hong Kong (China Sar) 0.54% 0.51% 6,418,058 87.4% $31,764
Macau (China Sar) 0.03% 0.036% 499,773 81.6% $22,474
18 Norwegian 0.45% 0.44% 5,024,686 96.8% $32,615
Norway 0.44% 0.44% 5,093,187 97.3% $32,747
19 Hebrew 0.44% 0.56% 6,806,889 79.6% $24,485
Israel 0.44% 0.56% 6,806,889 79.6% $24,485
20 Farsi (!) 0.41% 0.67% 38,550,863 34.5% $3,848
Iran (!) 0.42% 0.66% 42,731,675 53.2% $3,721
Afghanistan 0.01% 0.012% 3,673,539 10.6% $1,091
21 Danish 0.38% 0.26% 5,474,899 96.3% $25,546
Denmark 0.38% 0.26% 5,554,451 96.9% $25,868
22 Thai 0.37% 0.47% 26,721,620 39.3% $5,066
Thailand 0.40% 0.47% 32,710,169 47.5% $4,593
23 Greek 0.36% 0.33% 8,068,383 67.3% $16,116
Greece 0.31% 0.29% 7,445,118 69.09% $15,931
Cyprus 0.03% 0.037% 888,125 75.9% $14,022
24 Finnish 0.33% 0.29% 4,819,381 87.7% $25,743
Finland 0.33% 0.29% 4,819,381 87.7% $25,743
25 Catalan 0.33% 0.25% 6,895,233 78.8% $17,742
Spain 0.33% 0.25% 6,995,204 80.5% $17,979
Andorra 0.0036% 0.0025% 75,681 97.9% $19,814
26 Hindi 0.3% 2.5% 78,258,527 29.5% $1,845
India (**) 0.3% 2.5% 78,258,527 29.5% $1,845
27 Malay 0.29% 0.38% 15,388,560 71.1% $6,825
Malaysia 0.12% 0.53% 17,200,712 71.1% $6,283
Brunei Darussalam 0.01% 0.0071% 380,876 90.0% $6,124
28 Vietnamese (!) 0.27% 0.38% 43,974,618 46.5% $2,294
Vietnam (!) 0.27% 0.38% 43,974,618 46.5% $2,294
29 Romanian 0.23% 0.29% 12,820,275 54.9% $6,583
Romania 0.24% 0.27% 11,722,888 59.5% $7,728
Moldova 0.01% 0.019% 2,521,887 71.0% $1,950
30 Czech 0.21% 0.26% 8,081,131 76.48% $9,977
Czech Republic 0.21% 0.26% 8,081,131 76.48% $9,977
31 Bengali 0.20% 0.21% 40,227,029 17.8% $1,801
Bangladesh 0.15% 0.13% 29,738,660 18.2% $1,948
India (**) 0.095% 0.083% 19,564,632 29.5% $1,845
32 Afrikaans 0.13% 0.84% 9,528,232 54.0% $5,255
Republic of South Africa 0.13% 0.84% 9,528,232 54.0% $5,255
33 Hungarian 0.15% 0.12% 7,778,595 79.2% $7,400
Hungary 0.15% 0.12% 7,778,595 79.2% $7,400
34 Slovak 0.12% 0.12% 4,370,706 80.4% $10,260
Slovakia 0.12% 0.12% 4,370,706 80.4% $10,260
35 Ceylonese 0.08% 0.15% 6,795,562 32.05% $4,558
Sri Lanka 0.08% 0.15% 6,795,562 32.05% $4,558
36 Gujarati 0.095% 0.083% 19,564,632 29.5% $1,845
India (**) 0.095% 0.083% 19,564,632 29.5% $1,845
37 Kannada 0.095% 0.083% 19,564,632 29.5% $1,845
India (**) 0.095% 0.083% 19,564,632 29.5% $1,845
38 Tamil 0.095% 0.083% 19,564,632 29.5% $1,845
India (**) 0.095% 0.083% 19,564,632 29.5% $1,845
39 Marathi language 0.095% 0.083% 19,564,632 29.5% $1,845
India (**) 0.095% 0.083% 19,564,632 29.5% $1,845
40 Telugu language 0.095% 0.083% 19,564,632 29.5% $1,845
India (**) 0.095% 0.083% 19,564,632 29.5% $1,845
41 Azerbaijani (!) 0.05% 0.12% 7,630,609 78.2% $2,594
Azerbaijan (!) 0.05% 0.12% 7,630,609 78.2% $2,594
42 Serbian 0.069% 0.083% 5,058,516 65.5% $5,000
Serbia 0.06% 0.074% 4,733,311 67.06% $4,848
Montenegro 0.01% 0.0097% 434,865 69.8% $6,587
43 Croatian 0.07% 0.070% 3,034,752 72.7% $8,580
Croatia 0.07% 0.070% 3,034,752 72.7% $8,580
44 Bulgarian 0.07% 0.088% 4,264,576 59.8% $6,194
Bulgaria 0.07% 0.088% 4,264,576 59.8% $6,194
45 Kazakh 0.17% 0.40% 13,272,586 74.5% $4,867
Kazakhstan 0.17% 0.40% 13,272,586 74.5% $4,867
46 Uzbek (!)0.07% 0.086% 14,901,632 46.7% $1,764
Uzbekistan (!) 0.07% 0.086% 14,901,632 46.7% $1,764
47 Lithuanian 0.07% 0.071% 2,133,390 74.3% $11,610
Lithuania 0.07% 0.071% 2,133,390 74.3% $11,610
48 Burmese 0.04% 0.042% 13,258,325 25.08% $1,256
Myanmar (Birmania) 0.04% 0.042% 13,258,325 25.08% $1,256
49 Slovenian 0.052% 0.051% 1,508,414 73.1% $12,647
Slovenia 0.05% 0.051% 1,559,107 75.5% $13,363
50 Ukrainian 0.04% 0.28% 9,447,375 52.4% $1,738
Ukraine 0.04% 0.28% 9,447,375 52.4% $1,738
51 Filipino/Tagalog 0.43% 0.70% 5,734,272 55.50% $3,188
The Philippines 0.43% 0.70% 5,734,272 55.50% $3,188
52 Latvian 0.04% 0.041% 1,564,494 79.8% $10,134
Latvia 0.04% 0.041% 1,564,494 79.8% $10,134
53 Estonian 0.03% 0.028% 1,147,895 87.2% $10,238
Estonia 0.03% 0.028% 1,147,895 87.2% $10,238
54 Amharic 0.04% 0.022% 15,739,371 15.3% $985
Ethiopia 0.04% 0.022% 15,739,371 15.3% $985
55 Bosnian 0.03% 0.036% 1,925,105 65.1% $5,278
Bosnia and Herzegovina 0.03% 0.036% 1,925,105 65.1% $5,278
56 Turkmen (!) 0.03% 0.033% 1,018,692 17.9% $9,505
Turkmenistan (!) 0.03% 0.033% 1,018,692 17.9% $9,505
57 Zulu 0.02% 0.84% 31,512,418 54.0% $5,255
Republic of South Africa 0.02% 0.84% 31,512,418 54.0% $5,255
58 Icelandic 0.03% 0.000001% 329,535 98.2% $30,186
Iceland 0.03% 0.000001% 329,535 98.2% $30,186
59 Urdu 0.018% 0.23% 2,996,586 15.51% $2,324
Pakistan 0.018% 0.23% 2,996,586 15.51% $2,324
60 Georgian 0.02% 0.038% 2,157,566 58.01% $3,547
Georgia 0.02% 0.038% 2,157,566 58.01% $3,547
61 Albanian 0.02% 0.034% 1,908,581 66.3% $4,115
Albania 0.02% 0.034% 1,908,581 66.3% $4,115
62 Armenian 0.02% 0.031% 1,959,627 67.0% $3,466
Armenia 0.02% 0.031% 1,959,627 67.0% $3,466
63 Macedonian 0.02% 0.020% 1,501,798 72.1% $4,289
Macedonia 0.02% 0.020% 1,501,798 72.1% $4,289
64 Nepalese 0.02% 0.025% 5,706,708 19.6 $1,280
Nepal 0.02% 0.025% 5,706,708 19.6 $1,280
65 Xhosa 0.01% 0.84% 1,058,692 54.0% $5,255
Republic of South Africa 0.01% 0.84% 1,058,692 54.0% $5,255
66 Khmer 0.014% 0.014% 5,107,008 32.4% $1,602
Cambodia 0.014% 0.014% 5,107,008 32.4% $1,602
67 Maltese 0.01% 0.013% 351,945 77.2% $13,902
Malta 0.01% 0.013% 351,945 77.2% $13,902
68 Lao (!) 0.01% 0.013% 1,478,052 21.8% $3,358
Laos (!) 0.01% 0.013% 1,478,052 21.8% $3,358
69 Swahili 0.02% 0.015% 7,224,386 13.0% $1,213
Tanzania 0.02% 0.015% 7,224,386 13.0% $1,213
70 Mongolian 0.0079% 0.014% 634,321 21.4% $4,549
Mongolia 0.0079% 0.014% 634,321 21.4% $4,549
71 Irish Gaelic 0.0049% 0.0035% 80,850 85.01% $23,413.25
Ireland 0.0049% 0.0035% 80,850 85.01% $23,413.25
72 Maldives 0.01% 0.0062% 252,761 59.0% $8,185
Maldives 0.01% 0.0062% 252,761 59.0% $8,185
73 Faroese 0.0032% 0.0023% 46,715 95.1% $25,375
Faroe Islands (Denmark) 0.0032% 0.0023% 46,715 95.1% $25,375
74 Inuktitut, Greenlandic 0.0023% 0.00047% 38,487 68.5% $23,898
Greenland (Denmark) 0.0023% 0.00047% 38,487 68.5% $23,898
75 Somali (!) 0.0020% 0.0025% 295,686 2.5% $2,451
Djibouti (!) 0.0011% 0.0015% 123,728 13.3% $2,598
Somalia (!) 0.00087% 0.00098% 269,178 1.8% $1,443
76 Belarusian 0.0017% 0.10% 202,696 71.1% $3,252
Belarus 0.0017% 0.10% 202,696 71.1% $3,252
Trend* Geographical area T-Index
2017
Projection
2021
Internet users
Internet penetration rate
Expenditure p.c.
(Internet users)**
* The arrows and the dash indicate the country's trend in the 2021 rankings
** Estimated annual expenditure of each Internet user

Download data in CSV format
1 North America 33.3% 0.0% 271,049,509 75.9% $44,872
English 32.6% 0.0% 262,489,684 75.5% $45,454
French 0.63% 0.0% 8,521,892 88.5% $27,040
Inuktitut, Greenlandic 0.0023% 0.0% 37,933 67.6% $22,451
2 Western Europe 23.1% 0.0% 347,942,519 83% $24,246
German 5.9% 0.0% 84,477,535 87.3% $25,650
English 5.2% 0.0% 63,564,705 91.2% $29,698
French 3.9% 0.0% 61,845,256 84.8% $22,947
Italian 2.7% 0.0% 40,358,168 65.8% $24,001
Spanish 1.4% 0.0% 29,719,841 78.7% $17,728
Dutch 1.2% 0.0% 21,511,250 90.8% $21,165
Swedish 0.59% 0.0% 8,879,042 90.6% $24,130
Norwegian 0.45% 0.0% 5,024,686 96.8% $32,615
Danish 0.38% 0.0% 5,474,899 96.3% $25,546
Finnish 0.34% 0.0% 5,076,785 92.6% $24,411
Catalan 0.33% 0.0% 6,895,233 78.8% $17,742
Greek 0.32% 0.0% 7,232,678 66.8% $16,343
Portuguese 0.31% 0.0% 7,108,748 68.6% $15,927
Icelandic 0.023% 0.0% 324,860 98.2% $25,476
Maltese 0.013% 0.0% 329,019 76.2% $14,342
Irish Gaelic 0.0049% 0.0% 74,411 80.1% $24,007
Faroese 0.0032% 0.0% 45,403 94.2% $25,631
3 East Asia 18.0% 0.0% 858,003,525 55.0% $7,678
Simplified Chinese 9.3% 13.7% 733,449,780 53.2% $4,814
Japanese 6.6% 0.0% 115,605,881 91.1% $20,740
Korean 1.8% 0.0% 45,377,488 89.6% $14,519
Traditional Chinese 0.56% 0.0% 6,662,175 84.4% $30,912
Mongolian 0.0079% 0.0% 634,321 21.4% $4,549
4 South America 5.6% 0.0% 242,204,552 57.9% $8,450
Spanish 2.8% 0.0% 118,883,030 56.9% $8,678
Portuguese 2.8% 0.0% 122,796,320 59.1% $8,242
English 0.0048% 0.0% 293,026 38.2% $5,979
Dutch 0.0033% 0.0% 232,176 42.8% $5,155
5 North Africa and the Middle East 3.5% 0.0% 188,064,088 44.5% $6,735
Arabic 2.5% 0.0% 125,599,978 42.9% $7,246
Hebrew 0.42% 0.0% 6,482,182 77.4% $23,777
Farsi 0.40% 0.0% 35,864,169 45.3% $4,054
French 0.16% 0.0% 20,117,759 47.2% $2,830
6 Central and Eastern Europe 3.1% 0.0% 153,830,975 59.7% $7,322
Turkish 1.1% 0.0% 42,275,017 53.7% $9,259
Polish 0.65% 0.0% 25,830,760 68.0% $9,128
Romanian 0.23% 0.0% 12,820,275 54.9% $6,583
Czech 0.22% 0.0% 8,573,798 81.3% $9,240
Hungarian 0.14% 0.0% 7,168,677 72.8% $7,324
Russian 0.12% 0.0% 18,971,034 52.3% $2,359
Slovak 0.12% 0.0% 4,210,752 77.6% $10,204
Serbian 0.069% 0.0% 5,058,516 65.5% $5,000
Croatian 0.069% 0.0% 2,934,116 69.8% $8,533
Bulgarian 0.068% 0.0% 4,066,784 56.7% $6,088
Lithuanian 0.063% 0.0% 2,073,467 71.4% $11,129
Slovenian 0.052% 0.0% 1,508,414 73.1% $12,647
Ukrainian 0.043% 0.0% 8,828,516 48.9% $1,787
Latvian 0.042% 0.0% 1,566,213 79.2% $9,806
Greek 0.032% 0.0% 835,705 71.7% $14,149
Estonian 0.031% 0.0% 1,162,200 88.4% $9,699
Bosnian 0.027% 0.0% 2,479,266 65.1% $3,961
Albanian 0.020% 0.0% 1,827,483 63.3% $3,963
Macedonian 0.017% 0.0% 1,462,819 70.4% $4,203
Belarusian 0.0018% 0.0% 177,163 62.2% $3,680
7 Central America and Caribbean States 2.6% 0.0% 103,929,189 48.5% $9,168
Spanish 2.5% 0.0% 99,471,438 50.3% $9,181
English 0.100% 0.0% 3,151,001 54.3% $11,594
French 0.0083% 0.0% 1,306,750 12.2% $2,324
8 Southeast Asia 2.5% 0.0% 215,174,921 34.1% $4,249
English 0,69% 0.0% 46,691,877 44.6% $5,432
Indonesian 0.67% 0.0% 56,612,527 22.0% $4,294
Thai 0.37% 0.0% 26,721,620 39.3% $5,066
Malay 0.29% 0.0% 15,388,560 71.1% $6,825
Vietnamese 0.28% 0.0% 48,351,252 52.7% $2,083
Simplified Chinese 0.083% 0.0% 1,363,271 82.1% $22,246
Burmese 0.060% 0.0% 11,749,580 21.8% $1,859
Filipino/Tagalog 0.042% 0.0% 4,098,465 40.7% $3,756
Khmer 0.014% 0.0% 2,959,801 19.0% $1,789
Lao 0.0096% 0.0% 1,237,968 18.2% $2,844
9 Oceania 2.2% 0.0% 25,462,807 66.4% $31,938
English 2.2% 0.0% 25,462,807 66.4% $31,938
10 North and Central Asia 2.2% 0.0% 142,006,916 62.0% $5,615
Russian 1.9% 0.0% 113,121,000 66.2% $6,186
Azerbaijani 0.073% 0.0% 7,429,993 77.0% $3,574
Kazakh 0.068% 0.0% 3,727,948 70.8% $6,620
Uzbek 0.065% 0.0% 13,395,929 42.8% $1,775
Turkmen 0.024% 0.0% 806,025 15.0% $10,928
Georgian 0.020% 0.0% 1,768,224 47.6% $4,185
Armenian 0.017% 0.0% 1,757,797 58.2% $3,621
11 Southern Asia 2.1% 0.0% 412,581,511 23.7% $1,865
English 1.0% 0.0% 201,350,781 24.4% $1,858
Hindi 0.33% 0.0% 68,174,627 26.0% $1,775
Bengali 0.20% 0.0% 40,227,029 17.8% $1,801
Ceylonese 0.088% 0.0% 6,287,439 30.0% $5,134
Kannada 0.083% 0.0% 17,043,657 26.0% $1,775
Gujarati 0.083% 0.0% 17,043,657 26.0% $1,775
Tamil 0.083% 0.0% 17,043,657 26.0% $1,775
Marathi language 0.083% 0.0% 17,043,657 26.0% $1,775
Telugu language 0.083% 0.0% 17,043,657 26.0% $1,775
Urdu 0.022% 0.0% 3,400,648 18.0% $2,312
Nepalese 0.017% 0.0% 5,013,170 17.6% $1,210
Farsi 0.0081% 0.0% 2,686,694 8.3% $1,100
Maldives 0.0042% 0.0% 222,838 54.5% $6,927
12 Sub-Saharan Africa 1.9% 0.0% 220,138,216 22.2% $3,079
English 1.3% 0.0% 151,597,079 36.4% $3,219
Afrikaans 0.15% 0.0% 8,997,099 51.9% $5,943
French 0.11% 0.0% 25,579,463 8.8% $1,638
Arabic 0.099% 0.0% 10,706,502 26.6% $3,385
Portuguese 0.073% 0.0% 5,959,089 10.7% $4,481
Amharic 0.028% 0.0% 11,529,327 11.6% $893
Zulu 0.023% 0.0% 1,428,111 51.9% $5,943
Xhosa 0.016% 0.0% 999,678 51.9% $5,943
Swahili 0.0094% 0.0% 2,866,015 5.4% $1,201
Spanish 0.0069% 0.0% 180,167 21.3% $13,926
Somali 0.0020% 0.0% 295,686 2.5% $2,451

Copyright

This ranking may be freely shared if a link back to this page is provided and it is made clear to users that the data comes from the T-Index study. Please copy and paste the following statement:

"T-Index Study 2017, by Translated. Translated is the leading online professional translation service provider, with 137,594 international customers and 187,629 vetted translators."

Credits

Many thanks to all the people who provided us with useful data or tips (in alphabetical order):
Salvatore Giammarresi, Head of Globalization, PayPal
Daniel Goldschmidt, Head of Internationalization Team, Microsoft
Mark Lammers, Senior Business Analyst Consultant, Point B
Sergio Pelino, Senior Localization Engineering Manager, PayPal
Danielle Schweisguth, Economist at Société Générale
Brian Solis, Principal Analyst, Altimeter Group
Natalia Tsvetkov, Program Manager, Cloud and Enterprise, Microsoft

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