T-index

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce by combining the number of Internet users per country with the estimated expenditure per capita.

The study was carried out by Translated to guide business clients in their selection of markets and languages for internationalization projects and to help them get the best possible return on investment (ROI).

The results of the study are illustrated in the table below, while the underlying criteria for the study are described in the sections titled "Assumptions & Method" and "Sources".

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Trend* Countries T-Index
2017
Projection
2021
Internet users
Internet penetration rate
Expenditure p.c.
(Internet users)**
(!)Restricted Internet access
* The arrows and dash indicate the country's projected performance in the 2021 rankings
** Estimated annual expenditure of each Internet user
*** The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland

Download data in CSV format
1 United States 30.9% 22.1% 239,296,311 74.4% $47,239
English 30.9% 22.1% 239,296,311 74.4% $47,239
2 China (!) 9.1% 13.7% 689,723,660 50.3% $4,818
Simplified Chinese (!) 9.1% 13.7% 689,723,660 50.3% $4,818
3 Japan 6.6% 5.3% 115,605,881 91.1% $20,740
Japanese 6.6% 5.3% 115,605,881 91.1% $20,740
4 United Kingdom*** 4.9% 2.9% 59,918,552 92.0% $30,044
English 4.9% 2.9% 59,918,552 92.0% $30,044
Localizing your website for these 4 markets gives you access to 50% of the worldwide online sales potential.
5 Germany 4.7% 3.3% 71,543,310 87.6% $24,045
German 4.7% 3.3% 71,543,310 87.6% $24,045
6 France 3.4% 3.3% 56,351,363 84.7% $22,232
French 3.4% 3.3% 56,351,363 84.7% $22,232
7 Brazil 2.8% 4.6% 122,796,320 59.1% $8,242
Portuguese 2.8% 4.6% 122,796,320 59.1% $8,242
8 Italy 2.6% 2.3% 39,822,014 65.6% $23,690
Italian 2.6% 2.3% 39,822,014 65.6% $23,690
9 Canada 2.3% 2.3% 31,715,265 88.5% $27,040
English 1.7% 1.7% 23,193,373 88.5% $27,040
French 0.63% 0.61% 8,521,892 88.5% $27,040
10 Australia 2.0% 2.4% 20,116,738 84.6% $35,815
English 2.0% 2.4% 20,116,738 84.6% $35,815
11 Mexico 1.8% 2.0% 72,947,317 57.4% $9,172
Spanish 1.8% 2.0% 72,947,317 57.4% $9,172
12 South Korea 1.8% 1.3% 45,377,488 89.6% $14,519
Korean 1.8% 1.3% 45,377,488 89.6% $14,519
13 Spain 1.8% 1.3% 36,546,779 78.7% $17,728
Spanish 1.4% 1.1% 29,719,841 78.7% $17,728
Catalan 0.33% 0.25% 6,826,938 78.7% $17,728
14 Russia 1.7% 3.4% 101,010,813 70.1% $6,306
Russian 1.7% 3.4% 101,010,813 70.1% $6,306
15 India 1.7% 2.5% 340,873,138 26.0% $1,775
English 0.83% 1.6% 170,436,569 26.0% $1,775
Hindi 0.33% 0.39% 68,174,627 26.0% $1,775
Gujarati 0.083% 0.083% 17,043,657 26.0% $1,775
Kannada 0.083% 0.083% 17,043,657 26.0% $1,775
Tamil 0.083% 0.083% 17,043,657 26.0% $1,775
Telugu language 0.083% 0.083% 17,043,657 26.0% $1,775
Bengali 0.083% 0.083% 17,043,657 26.0% $1,775
Marathi language 0.083% 0.083% 17,043,657 26.0% $1,775
16 Turkey 1.1% 1.5% 42,275,017 53.7% $9,259
Turkish 1.1% 1.5% 42,275,017 53.7% $9,259
17 Argentina 0.94% 1.4% 30,131,628 69.4% $11,445
Spanish 0.94% 1.4% 30,131,628 69.4% $11,445
Localizing your website for these 17 markets gives you access to 80% of the worldwide online sales potential.
18 Switzerland 0.94% 0.93% 7,244,595 87.5% $47,399
German 0.66% 0.66% 5,093,675 87.5% $47,399
French 0.21% 0.21% 1,631,483 87.5% $47,399
Italian 0.067% 0.067% 519,437 87.5% $47,399
19 Netherlands 0.89% 0.51% 15,770,475 93.1% $20,574
Dutch 0.89% 0.51% 15,770,475 93.1% $20,574
20 Nigeria 0.79% 1.3% 86,441,257 47.4% $3,333
English 0.79% 1.3% 86,441,257 47.4% $3,333
21 Indonesia 0.67% 0.94% 56,612,527 22.0% $4,294
Indonesian 0.67% 0.94% 56,612,527 22.0% $4,294
22 Poland 0.65% 0.74% 25,830,760 68.0% $9,128
Polish 0.65% 0.74% 25,830,760 68.0% $9,128
23 Saudi Arabia (!) 0.63% 0.87% 21,958,407 69.6% $10,550
Arabic (!) 0.63% 0.87% 21,958,407 69.6% $10,550
24 Belgium 0.60% 0.58% 9,567,958 85.1% $22,790
Dutch 0.36% 0.35% 5,740,775 85.1% $22,790
French 0.24% 0.23% 3,827,183 85.1% $22,790
25 Sweden 0.59% 0.51% 8,879,042 90.6% $24,130
Swedish 0.59% 0.51% 8,879,042 90.6% $24,130
26 Hong Kong 0.53% 0.51% 6,206,192 84.9% $31,420
Traditional Chinese 0.53% 0.51% 6,206,192 84.9% $31,420
27 Venezuela 0.51% 0.84% 19,246,571 61.9% $9,704
Spanish 0.51% 0.84% 19,246,571 61.9% $9,704
28 Austria 0.51% 0.44% 7,249,861 83.9% $25,680
German 0.51% 0.44% 7,249,861 83.9% $25,680
29 Egypt (!) 0.49% 0.61% 34,608,357 37.8% $5,129
Arabic (!) 0.49% 0.61% 34,608,357 37.8% $5,129
30 Republic of South Africa 0.46% 0.84% 28,562,219 51.9% $5,943
English 0.28% 0.51% 17,137,331 51.9% $5,943
Afrikaans 0.15% 0.27% 8,997,099 51.9% $5,943
Zulu 0.023% 0.042% 1,428,111 51.9% $5,943
Xhosa 0.016% 0.030% 999,678 51.9% $5,943
31 Norway 0.45% 0.44% 5,024,686 96.8% $32,615
Norwegian 0.45% 0.44% 5,024,686 96.8% $32,615
32 United Arab Emirates 0.44% 0.49% 8,355,125 91.2% $19,426
Arabic 0.44% 0.49% 8,355,125 91.2% $19,426
33 Colombia 0.44% 0.77% 26,962,244 55.9% $5,977
Spanish 0.44% 0.77% 26,962,244 55.9% $5,977
34 Israel 0.42% 0.56% 6,482,182 77.4% $23,777
Hebrew 0.42% 0.56% 6,482,182 77.4% $23,777
Localizing your website for these 34 markets gives you access to 90% of the worldwide online sales potential.
35 The Philippines 0.42% 0.70% 40,984,653 40.7% $3,756
English 0.38% 0.63% 36,886,188 40.7% $3,756
Filipino/Tagalog 0.042% 0.070% 4,098,465 40.7% $3,756
36 Malaysia 0.40% 0.53% 21,553,214 71.1% $6,811
Malay 0.28% 0.37% 15,087,250 71.1% $6,811
English 0.12% 0.16% 6,465,964 71.1% $6,811
37 Iran (!) 0.40% 0.66% 35,864,169 45.3% $4,054
Farsi (!) 0.40% 0.66% 35,864,169 45.3% $4,054
38 Denmark 0.38% 0.26% 5,474,899 96.3% $25,546
Danish 0.38% 0.26% 5,474,899 96.3% $25,546
39 Chile 0.38% 0.53% 11,538,860 64.3% $11,959
Spanish 0.38% 0.53% 11,538,860 64.3% $11,959
40 Thailand 0.37% 0.47% 26,721,620 39.3% $5,066
Thai 0.37% 0.47% 26,721,620 39.3% $5,066
41 Finland 0.34% 0.29% 5,076,785 92.6% $24,411
Finnish 0.34% 0.29% 5,076,785 92.6% $24,411
42 Greece 0.32% 0.29% 7,232,678 66.8% $16,343
Greek 0.32% 0.29% 7,232,678 66.8% $16,343
43 Portugal 0.31% 0.26% 7,108,748 68.6% $15,927
Portuguese 0.31% 0.26% 7,108,748 68.6% $15,927
44 Singapore 0.28% 0.34% 4,544,237 82.1% $22,246
English 0.19% 0.24% 3,180,966 82.1% $22,246
Simplified Chinese 0.083% 0.10% 1,363,271 82.1% $22,246
45 Vietnam (!) 0.28% 0.38% 48,351,252 52.7% $2,083
Vietnamese (!) 0.28% 0.38% 48,351,252 52.7% $2,083
46 Ireland 0.24% 0.18% 3,720,564 80.1% $24,007
English 0.24% 0.17% 3,646,153 80.1% $24,007
Irish Gaelic 0.0049% 0.0035% 74,411 80.1% $24,007
47 Peru 0.24% 0.35% 12,833,058 40.9% $6,908
Spanish 0.24% 0.35% 12,833,058 40.9% $6,908
48 New Zealand 0.24% 0.26% 4,054,459 88.2% $21,850
English 0.24% 0.26% 4,054,459 88.2% $21,850
49 Kazakhstan 0.23% 0.40% 12,426,493 70.8% $6,620
Russian 0.16% 0.28% 8,698,545 70.8% $6,620
Kazakh 0.068% 0.12% 3,727,948 70.8% $6,620
50 Romania 0.22% 0.27% 11,049,016 55.8% $7.283
Romanian 0.22% 0.27% 11,049,016 55.8% $7.283
51 Czech Republic 0.22% 0.26% 8,573,798 81.3% $9,240
Czech 0.22% 0.26% 8,573,798 81.3% $9,240
52 Pakistan 0.22% 0.23% 34,006,478 18.0% $2,312
English 0.19% 0.21% 30,605,830 18.0% $2,312
Urdu 0.022% 0.023% 3,400,648 18.0% $2,312
53 Puerto Rico 0.16% 0.19% 2,760,932 79.5% $20,958
Spanish 0.16% 0.19% 2,760,932 79.5% $20,958
54 Hungary 0.14% 0.12% 7,168,677 72.8% $7,324
Hungarian 0.14% 0.12% 7,168,677 72.8% $7,324
55 Iraq 0.14% 0.17% 6,272,109 17.2% $8,308
Arabic 0.14% 0.17% 6,272,109 17.2% $8,308
56 Ecuador 0.13% 0.20% 7,901,051 48.9% $6,116
Spanish 0.13% 0.20% 7,901,051 48.9% $6,116
57 Morocco 0.13% 0.19% 19,622,684 57.1% $2,395
French 0.064% 0.096% 9,811,342 57.1% $2,395
Arabic 0.064% 0.096% 9,811,342 57.1% $2,395
58 Algeria 0.12% 0.14% 15,152,610 38.2% $2,949
French 0.061% 0.071% 7,576,305 38.2% $2,949
Arabic 0.061% 0.071% 7,576,305 38.2% $2,949
59 Kuwait 0.12% 0.14% 3,194,614 82.1% $13,890
Arabic 0.12% 0.14% 3,194,614 82.1% $13,890
60 Slovakia 0.12% 0.12% 4,210,752 77.6% $10,204
Slovak 0.12% 0.12% 4,210,752 77.6% $10,204
61 Bangladesh 0.12% 0.13% 23,183,372 14.4% $1,820
Bengali 0.12% 0.13% 23,183,372 14.4% $1,820
62 Ukraine 0.11% 0.28% 22,071,290 48.9% $1,787
Russian 0.065% 0.17% 13,242,774 48.9% $1,787
Ukrainian 0.043% 0.11% 8,828,516 48.9% $1,787
63 Dominican Republic 0.11% 0.15% 5,708,494 54.2% $6,903
Spanish 0.11% 0.15% 5,708,494 54.2% $6,903
64 Kenya 0.11% 0.17% 21,009,437 45.6% $1,854
English 0.11% 0.17% 21,009,437 45.6% $1,854
65 Sudan (!) 0.099% 0.14% 10,706,502 26.6% $3,385
Arabic (!) 0.099% 0.14% 10,706,502 26.6% $3,385
66 Qatar 0.097% 0.13% 2,076,198 92.9% $17,020
Arabic 0.097% 0.13% 2,076,198 92.9% $17,020
67 Guatemala 0.090% 0.12% 4,428,925 27.1% $7,468
Spanish 0.090% 0.12% 4,428,925 27.1% $7,468
68 Sri Lanka 0.088% 0.15% 6,287,439 30.0% $5,134
Ceylonese 0.088% 0.15% 6,287,439 30.0% $5,134
69 Cuba (!) 0.086% 0.10% 4,248,887 37.3% $7,393
Spanish (!) 0.086% 0.10% 4,248,887 37.3% $7,393
70 Uruguay 0.085% 0.13% 2,216,785 64.6% $13,979
Spanish 0.085% 0.13% 2,216,785 64.6% $13,979
71 Costa Rica 0.083% 0.10% 2,873,171 59.8% $10,571
Spanish 0.083% 0.10% 2,873,171 59.8% $10,571
72 Lebanon 0.077% 0.14% 4,329,550 74.0% $6,535
Arabic 0.077% 0.14% 4,329,550 74.0% $6,535
73 Azerbaijan (!) 0.073% 0.12% 7,429,993 77.0% $3,574
Azerbaijani (!) 0.073% 0.12% 7,429,993 77.0% $3,574
74 Croatia 0.069% 0.070% 2,934,116 69.8% $8,533
Croatian 0.069% 0.070% 2,934,116 69.8% $8,533
75 Panama 0.068% 0.091% 2,011,933 51.2% $12,441
Spanish 0.068% 0.091% 2,011,933 51.2% $12,441
76 Bulgaria 0.068% 0.088% 4,066,784 56.7% $6,088
Bulgarian 0.068% 0.088% 4,066,784 56.7% $6,088
77 Uzbekistan (!) 0.065% 0.086% 13,395,929 42.8% $1,775
Uzbek (!) 0.065% 0.086% 13,395,929 42.8% $1,775
78 Syria (!) 0.065% 0.11% 5,547,023 30.0% $4,256
Arabic (!) 0.065% 0.11% 5,547,023 30.0% $4,256
79 Jordan 0.064% 0.084% 4,055,488 53.4% $5,791
Arabic 0.064% 0.084% 4,055,488 53.4% $5,791
80 Angolan 0.064% 0.11% 3,102,725 12.4% $7,547
Portuguese 0.064% 0.11% 3,102,725 12.4% $7,547
81 Lithuania 0.063% 0.071% 2,073,467 71.4% $11,129
Lithuanian 0.063% 0.071% 2,073,467 71.4% $11,129
82 Serbia 0.062% 0.074% 4,634,704 65.3% $4,887
Serbian 0.062% 0.074% 4,634,704 65.3% $4,887
83 Tunisia 0.061% 0.092% 5,460,224 48.5% $4,061
French 0.030% 0.046% 2,730,112 48.5% $4,061
Arabic 0.030% 0.046% 2,730,112 48.5% $4,061
84 Burma 0.060% 0.042% 11,749,580 21.8% $1,859
Burmese 0.060% 0.042% 11,749,580 21.8% $1,859
85 Belarus 0.059% 0.10% 5,905,423 62.2% $3,680
Russian 0.058% 0.097% 5,728,260 62.2% $3,680
Belarusian 0.0018% 0.0030% 177,163 62.2% $3,680
86 Oman 0.057% 0.097% 3,330,821 74.2% $6,267
Arabic 0.057% 0.097% 3,330,821 74.2% $6,267
87 Slovenia 0.052% 0.051% 1,508,414 73.1% $12,647
Slovenian 0.052% 0.051% 1,508,414 73.1% $12,647
88 Yemen (!) 0.052% 0.072% 6,734,886 25.1% $2,820
Arabic (!) 0.052% 0.072% 6,734,886 25.1% $2,820
89 Bolivia 0.048% 0.071% 4,836,842 45.1% $3,665
Spanish 0.048% 0.071% 4,836,842 45.1% $3,665
90 Luxembourg 0.047% 0.041% 554,419 97.3% $31,115
German 0.047% 0.041% 554,419 97.3% $31,115
91 Bahrain 0.045% 0.057% 1,287,418 93.5% $12,674
Arabic 0.045% 0.057% 1,287,418 93.5% $12,674
92 Latvia 0.042% 0.041% 1,566,213 79.2% $9,806
Latvian 0.042% 0.041% 1,566,213 79.2% $9,806
93 Paraguay 0.042% 0.068% 3,215,991 48.4% $4,722
Spanish 0.042% 0.068% 3,215,991 48.4% $4,722
94 Trinidad & Tobago 0.041% 0.057% 941,160 69.2% $16,064
English 0.041% 0.057% 941,160 69.2% $16,064
95 Ghana 0.036% 0.051% 6,435,843 23.5% $2,048
English 0.036% 0.051% 6,435,843 23.5% $2,048
96 El Salvador 0.035% 0.057% 1,649,276 24.9% $7.867
Spanish 0.035% 0.057% 1,649,276 24.9% $7.867
97 Cyprus 0.032% 0.037% 835,705 71.7% $14,149
Greek 0.032% 0.037% 835,705 71.7% $14,149
98 Cameroon 0.032% 0.032% 4,827,576 20.7% $2,411
French 0.032% 0.032% 4,827,576 20.7% $2,411
99 Estonia 0.031% 0.028% 1,162,200 88.4% $9,699
Estonian 0.031% 0.028% 1,162,200 88.4% $9,699
100 MACAO 0.030% 0.036% 455,983 77.6% $23,994
Traditional Chinese 0.030% 0.036% 455,983 77.6% $23,994
101 Ethiopia 0.028% 0.022% 11,529,327 11.6% $893
Amharic 0.028% 0.022% 11,529,327 11.6% $893
102 Ivory Coast 0.027% 0.031% 4,767,327 21% $2,062
French 0.027% 0.031% 4,767,327 21% $2,062
103 Bosnia and Herzegovina 0.027% 0.036% 2,479,266 65.1% $3,961
Bosnian 0.027% 0.036% 2,479,266 65.1% $3,961
104 Uganda 0.027% 0.041% 7,502,024 19.2% $1,294
English 0.027% 0.041% 7,502,024 19.2% $1,294
105 West Bank and Gaza 0.025% 0.036% 2,538,310 57.4% $3,640
Arabic 0.025% 0.036% 2,538,310 57.4% $3,640
106 Libya (!) 0.025% 0.036% 1,193,913 19.0% $7,615
Arabic (!) 0.025% 0.036% 1,193,913 19.0% $7,615
107 Honduras 0.024% 0.036% 1,644,082 20. 4% $5,369
Spanish 0.024% 0.036% 1,644,082 20. 4% $5,369
108 Turkmenistan (!) 0.024% 0.033% 806,025 15.0% $10,928
Turkmen (!) 0.024% 0.033% 806,025 15.0% $10,928
109 Jamaica 0.023% 0.028% 1,179,380 42.2% $7,201
English 0.023% 0.028% 1,179,380 42.2% $7,201
110 Iceland 0.023% 0.000001% 324,860 98.2% $25,476
Icelandic 0.023% 0.000001% 324,860 98.2% $25,476
111 Georgia 0.020% 0.038% 1,768,224 47.6% $4,185
Georgian 0.020% 0.038% 1,768,224 47.6% $4,185
112 Albania 0.020% 0.034% 1,827,483 63.3% $3,963
Albanian 0.020% 0.034% 1,827,483 63.3% $3,963
113 Zambia 0.018% 0.037% 3,404,471 21% $1,950
English 0.018% 0.037% 3,404,471 21% $1,950
114 Mauritius 0.017% 0.024% 633,062 50.1% $10,083
English 0.017% 0.024% 633,062 50.1% $10,083
115 Armenia 0.017% 0.031% 1,757,797 58.2% $3,621
Armenian 0.017% 0.031% 1,757,797 58.2% $3,621
116 Macedonia 0.017% 0.020% 1,462,819 70.4% $4,203
Macedonian 0.017% 0.020% 1,462,819 70.4% $4,203
117 Nepal 0.017% 0.025% 5,013,170 17.6% $1,210
Nepalese 0.017% 0.025% 5,013,170 17.6% $1,210
118 Bahamas 0.015% 0.016% 302,655 78.0% $17,675
English 0.015% 0.016% 302,655 78.0% $17,675
119 Cambodia 0.014% 0.014% 2,959,801 19.0% $1,789
Khmer 0.014% 0.014% 2,959,801 19.0% $1,789
120 Nicaragua 0.014% 0.020% 1,198,421 19.7% $4,343
Spanish 0.014% 0.020% 1,198,421 19.7% $4,343
121 Senegal 0.014% 0.018% 3,281,539 21.7% $1,552
French 0.014% 0.018% 3,281,539 21.7% $1,552
122 Zimbabwe 0.014% 0.023% 2,552,610 16.4% $1,982
English 0.014% 0.023% 2,552,610 16.4% $1,982
123 Namibia 0.014% 0.020% 548,565 22.3% $9,017
English 0.014% 0.020% 548,565 22.3% $9,017
124 Botswana 0.013% 0.019% 622,183 27.5% $7,793
English 0.013% 0.019% 622,183 27.5% $7,793
125 Malta 0.013% 0.013% 329,019 76.2% $14,342
Maltese 0.013% 0.013% 329,019 76.2% $14,342
126 Moldova 0.011% 0.019% 1,771,259 49.8% $2,215
Romanian 0.011% 0.019% 1,771,259 49.8% $2,215
127 Laos (!) 0.0096% 0.013% 1,237,968 18.2% $2,844
Lao (!) 0.0096% 0.013% 1,237,968 18.2% $2,844
128 Tanzania 0.0094% 0.015% 2,866,015 5.4% $1,201
Swahili 0.0094% 0.015% 2,866,015 5.4% $1,201
129 Barbados 0.0088% 0.0063% 216,316 76.1% $14,938
English 0.0088% 0.0063% 216,316 76.1% $14,938
130 Rwanda 0.0087% 0.010% 2,089,740 18.0% $1,514
English 0.0087% 0.010% 2,089,740 18.0% $1,514
131 Haiti 0.0083% 0.0084% 1,306,750 12.2% $2,324
French 0.0083% 0.0084% 1,306,750 12.2% $2,324
132 Afghanistan 0.0081% 0.012% 2,686,694 8.3% $1,100
Farsi 0.0081% 0.012% 2,686,694 8.3% $1,100
133 Mongolia 0.0079% 0.014% 634,321 21.4% $4,549
Mongolian 0.0079% 0.014% 634,321 21.4% $4,549
134 Gabon 0.0078% 0.0075% 405,444 23.5% $7,027
French 0.0078% 0.0075% 405,444 23.5% $7,027
135 Kyrgyzstan 0.0077% 0.012% 1,801,786 30.2% $1,554
Russian 0.0077% 0.012% 1,801,786 30.2% $1,554
136 Montenegro 0.0072% 0.0097% 423,812 68.1% $6,236
Serbian 0.0072% 0.0097% 423,812 68.1% $6,236
137 Equatorial Guinea (!) 0.0069% 0.0078% 180,167 21.3% $13,926
Spanish (!) 0.0069% 0.0078% 180,167 21.3% $13,926
138 DR Congo 0.0066% 0.0080% 2,936,139 3.8% $825
French 0.0066% 0.0080% 2,936,139 3.8% $825
139 Tajikistan 0.0066% 0.013% 1,609,856 19.0% 1,497
Russian 0.0066% 0.013% 1,609,856 19.0% 1,497
140 Mozambique 0.0063% 0.0088% 2,518,008 9.0% $917
Portuguese 0.0063% 0.0088% 2,518,008 9.0% $917
141 Brunei Darussalam 0.0062% 0.0071% 301,310 71.2% $7,531
Malay 0.0062% 0.0071% 301,310 71.2% $7,531
142 Mali 0.0056% 0.0055% 1,819,267 10.3% $1,130
French 0.0056% 0.0055% 1,819,267 10.3% $1,130
143 Fiji 0.0052% 0.0086% 413,331 46.3% $4,564
English 0.0052% 0.0086% 413,331 46.3% $4,564
144 Monaco 0.0049% 0.0036% 35,227 93.4% $50,666
French 0.0049% 0.0036% 35,227 93.4% $50,666
145 Guyana 0.0048% 0.0079% 293,026 38.2% $5,979
English 0.0048% 0.0079% 293,026 38.2% $5,979
146 Liechtenstein 0.0047% 0.0044% 36,270 96.6% $47,588
German 0.0047% 0.0044% 36,270 96.6% $47,588
147 Burkina Faso 0.0045% 0.0066% 2,061,798 11.4% $792
French 0.0045% 0.0066% 2,061,798 11.4% $792
148 Swaziland 0.0043% 0.0096% 390,981 30.4% $4,030
English 0.0043% 0.0096% 390,981 30.4% $4,030
149 Maldives 0.0042% 0.0062% 222,838 54.5% $6,927
Maldives 0.0042% 0.0062% 222,838 54.5% $6,927
150 Andorra 0.0036% 0.0025% 68,295 96.9% $19,133
Catalan 0.0036% 0.0025% 68,295 96.9% $19,133
151 Malawi 0.0035% 0.0035% 1,600,698 9.3% $792
English 0.0035% 0.0035% 1,600,698 9.3% $792
152 Suriname 0.0033% 0.0084% 232,176 42.8% $5,155
Dutch 0.0033% 0.0084% 232,176 42.8% $5,155
153 Congo 0.0033% 0.0047% 352,069 7.6% $3,387
French 0.0033% 0.0047% 352,069 7.6% $3,387
154 Faro Islands 0.0032% 0.0023% 45,403 94.2% $25,631
Faroese 0.0032% 0.0023% 45,403 94.2% $25,631
155 Papua New Guinea 0.0029% 0.0074% 601,926 7.9% $1,772
English 0.0029% 0.0074% 601,926 7.9% $1,772
156 Benin 0.0027% 0.0038% 738,740 6.8% $1,326
French 0.0027% 0.0038% 738,740 6.8% $1,326
157 Belize 0.0026% 0.0026% 149,427 41.6% $6,393
English 0.0026% 0.0026% 149,427 41.6% $6,393
158 Madagascar 0.0024% 0.0034% 1,011,578 4.2% $853
French 0.0024% 0.0034% 1,011,578 4.2% $853
159 Greenland 0.0023% 0.00047% 37,933 67.6% $22,451
Inuktitut, Greenlandic 0.0023% 0.00047% 37,933 67.6% $22,451
160 Lesotho 0.0023% 0.0022% 343,134 16.1% $2,399
English 0.0023% 0.0022% 343,134 16.1% $2,399
161 Cape Verde 0.0021% 0.0040% 223,920 43.0% $3,491
Portuguese 0.0021% 0.0040% 223,920 43.0% $3,491
162 Mauritania 0.0021% 0.0029% 618,234 15.2% $1,264
French 0.0021% 0.0029% 618,234 15.2% $1,264
163 Saint Lucia 0.0021% 0.0022% 96,847 52.4% $8,008
English 0.0021% 0.0022% 96,847 52.4% $8,008
164 Bhutan 0.0021% 0.0030% 308,382 39.8% $2,482
English 0.0021% 0.0030% 308,382 39.8% $2,482
165 Grenada 0.0018% 0.0016% 57,483 53.8% $11,665
English 0.0018% 0.0016% 57,483 53.8% $11,665
166 Antigua and Barbuda 0.0018% 0.0018% 59,865 65.2% $11,145
English 0.0018% 0.0018% 59,865 65.2% $11,145
167 Togo 0.0017% 0.0022% 520,086 7.1% $1,206
French 0.0017% 0.0022% 520,086 7.1% $1,206
168 San Marino 0.0017% 0.00098% 16,717 52.6% $36,199
Italian 0.0017% 0.00098% 16,717 52.6% $36,199
169 Seychelles 0.0016% 0.0016% 54,295 58.1% $11,056
English 0.0016% 0.0016% 54,295 58.1% $11,056
170 Guinea 0.0016% 0.0015% 592,604 4.7% $990
French 0.0016% 0.0015% 592,604 4.7% $990
171 Chad 0.0014% 0.0024% 379,012 2.7% $1,395
French 0.0014% 0.0024% 379,012 2.7% $1,395
172 Saint Kitts and Nevis 0.0013% 0.0014% 42,068 75.7% $11,683
English 0.0013% 0.0014% 42,068 75.7% $11,683
173 Saint Vincent and Grenadines 0.0012% 0.0020% 56,668 51.8% $7,783
English 0.0012% 0.0020% 56,668 51.8% $7,783
174 Djibouti (!) 0.0011% 0.0015% 105,833 11.9% $3,834
Somali (!) 0.0011% 0.0015% 105,833 11.9% $3,834
175 Gambia 0.0011% 0.0013% 340,846 17.1% $1,133
English 0.0011% 0.0013% 340,846 17.1% $1,133
176 Dominica 0.00093% 0.00084% 49,132 67.6% $6,923
English 0.00093% 0.00084% 49,132 67.6% $6,923
177 Somalia (!) 0.00087% 0.00098% 189,853 1.8% $1,680
Somali (!) 0.00087% 0.00098% 189,853 1.8% $1,680
178 Liberia 0.00087% 0.0012% 265,877 5.9% $1,189
English 0.00087% 0.0012% 265,877 5.9% $1,189
179 East Timor 0.00085% 0.00059% 158,759 13.4% $1,949
English 0.00085% 0.00059% 158,759 13.4% $1,949
180 Samoa 0.00083% 0.0012% 49,099 25.4% $6,166
English 0.00083% 0.0012% 49,099 25.4% $6,166
181 Burundi (!) 0.00076% 0.00060% 543,991 4.9% $512
French (!) 0.00076% 0.00060% 543,991 4.9% $512
182 Vanuatu 0.00068% 0.00080% 59,150 22.4% $4,194
English 0.00068% 0.00080% 59,150 22.4% $4,194
183 Sierra Leone 0.00063% 0.00078% 161,330 2.5% $1,417
English 0.00063% 0.00078% 161,330 2.5% $1,417
184 Nigeria 0.00061% 0.00093% 441,793 2.2% $506
French 0.00061% 0.00093% 441,793 2.2% $506
185 Solomon Islands 0.00061% 0.00093% 58,359 10.0% $3,793
English 0.00061% 0.00093% 58,359 10.0% $3,793
186 Central African Republic 0.00060% 0.00098% 223,452 4.6% $987
French 0.00060% 0.00098% 223,452 4.6% $987
187 Tonga 0.00056% 0.0011% 47,776 45.0% $4,313
English 0.00056% 0.0011% 47,776 45.0% $4,313
186 Micronesia 0.00036% 0.00041% 32,905 31.5% $4,037
English 0.00036% 0.00041% 32,905 31.5% $4,037
189 São Tomé and Príncipe 0.00029% 0.00035% 49,147 25.8% $2,182
Portuguese 0.00029% 0.00035% 49,147 25.8% $2,182
190 Comoros 0.00028% 0.00050% 58,814 7.5% $1,733
French 0.00028% 0.00050% 58,814 7.5% $1,733
191 Guinea-Bissau 0.00024% 0.00029% 65,289 3.5% $1,347
Portuguese 0.00024% 0.00029% 65,289 3.5% $1,347
192 Marshall Islands 0.00017% 0.00021% 10,218 19.3% $6,115
English 0.00017% 0.00021% 10,218 19.3% $6,115
193 Eritrea (!) 0.00016% 0.00048% 63,395 1.1% $930
English (!) 0.00016% 0.00048% 63,395 1.1% $930
194 Kiribati 0.00010% 0.00013% $14,612 13.0% $2,519
English 0.00010% 0.00013% $14,612 13.0% $2,519
195 Tuvalu 0.000036% 0.000018% 4,234 42.7% $3,142
English 0.000036% 0.000018% 4,234 42.7% $3,142
Trend* Languages T-Index
2017
Projection
2021
Internet users
Internet penetration rate
Expenditure p.c.
(Internet users)**
(!)Restricted Internet access
* The arrows and dash indicate the country's projected performance in the 2021 rankings
** Estimated annual expenditure of each Internet user
*** The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland

Download data in CSV format
1 English 43.2% 34.7% 754,600,960 41.7% $20,920
United States 30.9% 22.1% 239,296,311 74.4% $47,239
United Kingdom 4.9% 2.9% 59,918,552 92.0% $30,044
Australia 2.0% 2.4% 20,116,738 84.6% $35,815
Canada 1.7% 1.7% 23,193,373 88.5% $27,040
India (**) 0.83% 1.6% 170,436,569 26.0% $1,775
Nigeria 0.79% 1.3% 86,441,257 47.4% $3,333
The Philippines 0.38% 0.63% 36,886,188 40.7% $3,756
Republic of South Africa 0.28% 0.51% 17,137,331 51.9% $5,943
New Zealand 0.24% 0.26% 4,054,459 88.2% $21,850
Ireland 0.24% 0.17% 3,646,153 80.1% $24,007
Singapore 0.19% 0.24% 3,180,966 82.1% $22,246
Pakistan 0.19% 0.21% 30,605,830 18.0% $2,312
Malaysia 0.12% 0.16% 6,465,964 71.1% $6,811
Kenya 0.11% 0.17% 21,009,437 45.6% $1,854
Trinidad & Tobago 0.041% 0.057% 941,160 69.2% $16,064
Ghana 0.036% 0.051% 6,435,843 23.5% $2,048
Uganda 0.027% 0.041% 7,502,024 19.2% $1,294
Jamaica 0.023% 0.028% 1,179,380 42.2% $7,201
Zambia 0.018% 0.037% 3,404,471 21% $1,950
Mauritius 0.017% 0.024% 633,062 50.1% $10,083
Bahamas 0.015% 0.016% 302,655 78.0% $17,675
Zimbabwe 0.014% 0.023% 2,552,610 16.4% $1,982
Namibia 0.014% 0.020% 548,565 22.3% $9,017
Botswana 0.013% 0.019% 622,183 27.5% $7,793
Barbados 0.0088% 0.0063% 216,316 76.1% $14,938
Rwanda 0.0087% 0.010% 2,089,740 18.0% $1,514
Fiji 0.0052% 0.0086% 413,331 46.3% $4,564
Guyana 0.0048% 0.0079% 293,026 38.2% $5,979
Swaziland 0.0043% 0.0096% 390,981 30.4% $4,030
Malawi 0.0035% 0.0035% 1,600,698 9.3% $792
Papua New Guinea 0.0029% 0.0074% 601,926 7.9% $1,772
Belize 0.0026% 0.0026% 149,427 41.6% $6,393
Lesotho 0.0023% 0.0022% 343,134 16.1% $2,399
Saint Lucia 0.0021% 0.0022% 96,847 52.4% $8,008
Bhutan 0.0021% 0.0030% 308,382 39.8% $2,482
Grenada 0.0018% 0.0016% 57,483 53.8% $11,665
Antigua and Barbuda 0.0018% 0.0018% 59,865 65.2% $11,145
Seychelles 0.0016% 0.0016% 54,295 58.1% $11,056
Saint Kitts and Nevis 0.0013% 0.0014% 42,068 75.7% $11,683
Saint Vincent and Grenadines 0.0012% 0.0020% 56,668 51.8% $7,783
Gambia 0.0011% 0.0013% 340,846 17.1% $1,133
Dominica 0.00093% 0.00084% 49,132 67.6% $6,923
Liberia 0.00087% 0.0012% 265,877 5.9% $1,189
East Timor 0.00085% 0.00059% 158,759 13.4% $1,949
Samoa 0.00083% 0.0012% 49,099 25.4% $6,166
Vanuatu 0.00068% 0.00080% 59,150 22.4% $4,194
Sierra Leone 0.00063% 0.00078% 161,330 2.5% $1,417
Solomon Islands 0.00061% 0.00093% 58,359 10.0% $3,793
Tonga 0.00056% 0.0011% 47,776 45.0% $4,313
Micronesia 0.00036% 0.00041% 32,905 31.5% $4,037
Marshall Islands (United States) 0.00017% 0.00021% 10,218 19.3% $6,115
Eritrea (!) 0.00016% 0.00048% 63,395 1.1% $930
Kiribati 0.00010% 0.00013% $14,612 13.0% $2,519
Tuvalu 0.000036% 0.000018% 4,234 42.7% $3,142
2 Simplified Chinese (!) 9.2% 13. 9% 691,086,931 50.3% $4,852
China (!) 9.1% 13.7% 689,723,660 50.3% $4,818
Singapore 0.083% 0.10% 1,363,271 82.1% $22,246
Translating a website into these two languages ​​lets you reach 50% of the online purchasing power worldwide.
3 Spanish 6.8% 8.4% 248,254,476 55.7% $9,967
Mexico 1.8% 2.0% 72,947,317 57.4% $9,172
Spain 1.4% 1.1% 29,719,841 78.7% $17,728
Argentina 0.94% 1.4% 30,131,628 69.4% $11,445
Venezuela 0.51% 0.84% 19,246,571 61.9% $9,704
Colombia 0.44% 0.77% 26,962,244 55.9% $5,977
Chile 0.38% 0.53% 11,538,860 64.3% $11,959
Peru 0.24% 0.35% 12,833,058 40.9% $6,908
Puerto Rico (USA) 0.16% 0.19% 2,760,932 79.5% $20,958
Ecuador 0.13% 0.20% 7,901,051 48.9% $6,116
Dominican Republic 0.11% 0.15% 5,708,494 54.2% $6,903
Guatemala 0.090% 0.12% 4,428,925 27.1% $7,468
Cuba (!) 0.086% 0.10% 4,248,887 37.3% $7,393
Uruguay 0.085% 0.13% 2,216,785 64.6% $13,979
Costa Rica 0.083% 0.10% 2,873,171 59.8% $10,571
Panama 0.068% 0.091% 2,011,933 51.2% $12,441
Bolivia 0.048% 0.071% 4,836,842 45.1% $3,665
Paraguay 0.042% 0.068% 3,215,991 48.4% $4,722
El Salvador 0.035% 0.057% 1,649,276 24.9% $7.867
Honduras 0.024% 0.036% 1,644,082 20. 4% $5,369
Nicaragua 0.014% 0.020% 1,198,421 19.7% $4,343
Equatorial Guinea (!) 0.0069% 0.0078% 180,167 21.3% $13,926
4 Japanese 6.6% 5.3% 115,605,881 91.1% $20,740
Japan 6.6% 5.3% 115,605,881 91.1% $20,740
5 German 5.9% 4.5% 84,477,535 87.3% $25,650
Germany 4.7% 3.3% 71,543,310 87.6% $24,045
Switzerland 0.66% 0.66% 5,093,675 87.5% $47,399
Austria 0.51% 0.44% 7,249,861 83.9% $25,680
Luxembourg 0.047% 0.041% 554,419 97.3% $31,115
Liechtenstein 0.0047% 0.0044% 36,270 96.6% $47,588
6 French (!) 4.8% 4.7% 117,371,120 27.5% $14,922
France 3.4% 3.3% 56,351,363 84.7% $22,232
Canada 0.63% 0.61% 8,521,892 88.5% $27,040
Belgium 0.24% 0.23% 3,827,183 85.1% $22,790
Switzerland 0.21% 0.21% 1,631,483 87.5% $47,399
Morocco 0.064% 0.096% 9,811,342 57.1% $2,395
Algeria 0.061% 0.071% 7,576,305 38.2% $2,949
Cameroon 0.032% 0.032% 4,827,576 20.7% $2,411
Tunisia 0.030% 0.046% 2,730,112 48.5% $4,061
Ivory Coast 0.027% 0.031% 4,767,327 21% $2,062
Senegal 0.014% 0.018% 3,281,539 21.7% $1,552
Haiti 0.0083% 0.0084% 1,306,750 12.2% $2,324
Gabon 0.0078% 0.0075% 405,444 23.5% $7,027
DR Congo 0.0066% 0.0080% 2,936,139 3.8% $825
Mali 0.0056% 0.0055% 1,819,267 10.3% $1,130
Monaco 0.0049% 0.0036% 35,227 93.4% $50,666
Burkina Faso 0.0045% 0.0066% 2,061,798 11.4% $792
Congo 0.0033% 0.0047% 352,069 7.6% $3,387
Benin 0.0027% 0.0038% 738,740 6.8% $1,326
Madagascar 0.0024% 0.0034% 1,011,578 4.2% $853
Mauritania 0.0021% 0.0029% 618,234 15.2% $1,264
Togo 0.0017% 0.0022% 520,086 7.1% $1,206
Guinea 0.0016% 0.0015% 592,604 4.7% $990
Chad 0.0014% 0.0024% 379,012 2.7% $1,395
Burundi (!) 0.00076% 0.00060% 543,991 4.9% $512
Nigeria 0.00061% 0.00093% 441,793 2.2% $506
Central African Republic 0.00060% 0.00098% 223,452 4.6% $987
Comoros 0.00028% 0.00050% 58,814 7.5% $1,733
7 Portuguese 3.2% 5.0% 135,864,157 49.6% $8,479
Brazil 2.8% 4.6% 122,796,320 59.1% $8,242
Portugal 0.31% 0.26% 7,108,748 68.6% $15,927
Angolan 0.064% 0.11% 3,102,725 12.4% $7,547
Mozambique 0.0063% 0.0088% 2,518,008 9.0% $917
Cape Verde 0.0021% 0.0040% 223,920 43.0% $3,491
São Tomé and Príncipe 0.00029% 0.00035% 49,147 25.8% $2,182
Guinea-Bissau 0.00024% 0.00029% 65,289 3.5% $1,347
8 Italian 2.7% 2.3% 40,358,168 65.8% $24,001
Italy 2.6% 2.3% 39,822,014 65.6% $23,690
Switzerland 0.067% 0.067% 519,437 87.5% $47,399
San Marino 0.0017% 0.00098% 16,717 52.6% $36,199
Translating a website into these eight languages ​​lets you reach 80% of the online purchasing power worldwide.
9 Arabic (!) 2.6% 3.4% 136,306,480 40.9% $6,943
Saudi Arabia (!) 0.63% 0.87% 21,958,407 69.6% $10,550
Egypt (!) 0.49% 0.61% 34,608,357 37.8% $5,129
United Arab Emirates 0.44% 0.49% 8,355,125 91.2% $19,426
Iraq 0.14% 0.17% 6,272,109 17.2% $8,308
Kuwait 0.12% 0.14% 3,194,614 82.1% $13,890
Sudan (!) 0.099% 0.14% 10,706,502 26.6% $3,385
Qatar 0.097% 0.13% 2,076,198 92.9% $17,020
Lebanon 0.077% 0.14% 4,329,550 74.0% $6,535
Syria (!) 0.065% 0.11% 5,547,023 30.0% $4,256
Morocco 0.064% 0.096% 9,811,342 57.1% $2,395
Jordan 0.064% 0.084% 4,055,488 53.4% $5,791
Algeria 0.061% 0.071% 7,576,305 38.2% $2,949
Oman 0.057% 0.097% 3,330,821 74.2% $6,267
Yemen (!) 0.052% 0.072% 6,734,886 25.1% $2,820
Bahrain 0.045% 0.057% 1,287,418 93.5% $12,674
Tunisia 0.030% 0.046% 2,730,112 48.5% $4,061
West Bank and Gaza 0.025% 0.036% 2,538,310 57.4% $3,640
Libya (!) 0.025% 0.036% 1,193,913 19.0% $7,615
10 Russian 2.0% 4.0% 132,092,034 63.8% $5,636
Russia 1.7% 3.4% 101,010,813 70.1% $6,306
Kazakhstan 0.16% 0.28% 8,698,545 70.8% $6,620
Ukraine 0.065% 0.17% 13,242,774 48.9% $1,787
Belarus 0.058% 0.097% 5,728,260 62.2% $3,680
Kyrgyzstan 0.0077% 0.012% 1,801,786 30.2% $1,554
Tajikistan 0.0066% 0.013% 1,609,856 19.0% 1,497
11 Korean 1.8% 1.3% 45,377,488 89.6% $14,519
South Korea 1.8% 1.3% 45,377,488 89.6% $14,519
12 Dutch 1.2% 0.86% 21,743,426 89.7% $20,994
Netherlands 0.89% 0.51% 15,770,475 93.1% $20,574
Belgium 0.36% 0.35% 5,740,775 85.1% $22,790
Suriname 0.0033% 0.0084% 232,176 42.8% $5,155
13 Turkish 1.1% 1.5% 42,275,017 53.7% $9,259
Turkey 1.1% 1.5% 42,275,017 53.7% $9,259
Translating a website into these 13 languages ​​lets you reach 90% of the online purchasing power worldwide.
14 Indonesian 0.67% 0.94% 56,612,527 22.0% $4,294
Indonesia 0.67% 0.94% 56,612,527 22.0% $4,294
15 Polish 0.65% 0.74% 25,830,760 68.0% $9,128
Poland 0.65% 0.74% 25,830,760 68.0% $9,128
16 Swedish 0.59% 0.51% 8,879,042 90.6% $24,130
Sweden 0.59% 0.51% 8,879,042 90.6% $24,130
17 Traditional Chinese 0.56% 0.55% 6,662,175 84.4% $30,912
Hong Kong (China Sar) 0.53% 0.51% 6,206,192 84.9% $31,420
Macau (China Sar) 0.030% 0.036% 455,983 77.6% $23,994
18 Norwegian 0.45% 0.44% 5,024,686 96.8% $32,615
Norway 0.45% 0.44% 5,024,686 96.8% $32,615
19 Hebrew 0.42% 0.56% 6,482,182 77.4% $23,777
Israel 0.42% 0.56% 6,482,182 77.4% $23,777
20 Farsi (!) 0.41% 0.67% 38,550,863 34.5% $3,848
Iran (!) 0.40% 0.66% 35,864,169 45.3% $4,054
Afghanistan 0.0081% 0.012% 2,686,694 8.3% $1,100
21 Danish 0.38% 0.26% 5,474,899 96.3% $25,546
Denmark 0.38% 0.26% 5,474,899 96.3% $25,546
22 Thai 0.37% 0.47% 26,721,620 39.3% $5,066
Thailand 0.37% 0.47% 26,721,620 39.3% $5,066
23 Greek 0.36% 0.33% 8,068,383 67.3% $16,116
Greece 0.32% 0.29% 7,232,678 66.8% $16,343
Cyprus 0.032% 0.037% 835,705 71.7% $14,149
24 Finnish 0.34% 0.29% 5,076,785 92.6% $24,411
Finland 0.34% 0.29% 5,076,785 92.6% $24,411
25 Catalan 0.33% 0.25% 6,895,233 78.8% $17,742
Spain 0.33% 0.25% 6,826,938 78.7% $17,728
Andorra 0.0036% 0.0025% 68,295 96.9% $19,133
26 Hindi 0.33% 0.39% 68,174,627 26.0% $1,775
India (**) 0.33% 0.39% 68,174,627 26.0% $1,775
27 Malay 0.29% 0.38% 15,388,560 71.1% $6,825
Malaysia 0.28% 0.37% 15,087,250 71.1% $6,811
Brunei Darussalam 0.0062% 0.0071% 301,310 71.2% $7,531
28 Vietnamese (!) 0.28% 0.38% 48,351,252 52.7% $2,083
Vietnam (!) 0.28% 0.38% 48,351,252 52.7% $2,083
29 Romanian 0.23% 0.29% 12,820,275 54.9% $6,583
Romania 0.22% 0.27% 11,049,016 55.8% $7.283
Moldova 0.011% 0.019% 1,771,259 49.8% $2,215
30 Czech 0.22% 0.26% 8,573,798 81.3% $9,240
Czech Republic 0.22% 0.26% 8,573,798 81.3% $9,240
31 Bengali 0.20% 0.21% 40,227,029 17.8% $1,801
Bangladesh 0.12% 0.13% 23,183,372 14.4% $1,820
India (**) 0.083% 0.083% 17,043,657 26.0% $1,775
32 Afrikaans 0.15% 0.27% 8,997,099 51.9% $5,943
Republic of South Africa 0.15% 0.27% 8,997,099 51.9% $5,943
33 Hungarian 0.14% 0.12% 7,168,677 72.8% $7,324
Hungary 0.14% 0.12% 7,168,677 72.8% $7,324
34 Slovak 0.12% 0.12% 4,210,752 77.6% $10,204
Slovakia 0.12% 0.12% 4,210,752 77.6% $10,204
35 Ceylonese 0.088% 0.15% 6,287,439 30.0% $5,134
Sri Lanka 0.088% 0.15% 6,287,439 30.0% $5,134
36 Gujarati 0.083% 0.083% 17,043,657 26.0% $1,775
India (**) 0.083% 0.083% 17,043,657 26.0% $1,775
37 Kannada 0.083% 0.083% 17,043,657 26.0% $1,775
India (**) 0.083% 0.083% 17,043,657 26.0% $1,775
38 Tamil 0.083% 0.083% 17,043,657 26.0% $1,775
India (**) 0.083% 0.083% 17,043,657 26.0% $1,775
39 Marathi language 0.083% 0.083% 17,043,657 26.0% $1,775
India (**) 0.083% 0.083% 17,043,657 26.0% $1,775
40 Telugu language 0.083% 0.083% 17,043,657 26.0% $1,775
India (**) 0.083% 0.083% 17,043,657 26.0% $1,775
41 Azerbaijani (!) 0.073% 0.12% 7,429,993 77.0% $3,574
Azerbaijan (!) 0.073% 0.12% 7,429,993 77.0% $3,574
42 Serbian 0.069% 0.083% 5,058,516 65.5% $5,000
Serbia 0.062% 0.074% 4,634,704 65.3% $4,887
Montenegro 0.0072% 0.0097% 423,812 68.1% $6,236
43 Croatian 0.069% 0.070% 2,934,116 69.8% $8,533
Croatia 0.069% 0.070% 2,934,116 69.8% $8,533
44 Bulgarian 0.068% 0.088% 4,066,784 56.7% $6,088
Bulgaria 0.068% 0.088% 4,066,784 56.7% $6,088
45 Kazakh 0.068% 0.12% 3,727,948 70.8% $6,620
Kazakhstan 0.068% 0.12% 3,727,948 70.8% $6,620
46 Uzbek (!) 0.065% 0.086% 13,395,929 42.8% $1,775
Uzbekistan (!) 0.065% 0.086% 13,395,929 42.8% $1,775
47 Lithuanian 0.063% 0.071% 2,073,467 71.4% $11,129
Lithuania 0.063% 0.071% 2,073,467 71.4% $11,129
48 Burmese 0.060% 0.042% 11,749,580 21.8% $1,859
Myanmar (Birmania) 0.060% 0.042% 11,749,580 21.8% $1,859
49 Slovenian 0.052% 0.051% 1,508,414 73.1% $12,647
Slovenia 0.052% 0.051% 1,508,414 73.1% $12,647
50 Ukrainian 0.043% 0.11% 8,828,516 48.9% $1,787
Ukraine 0.043% 0.11% 8,828,516 48.9% $1,787
51 Filipino/Tagalog 0.042% 0.070% 4,098,465 40.7% $3,756
The Philippines 0.042% 0.070% 4,098,465 40.7% $3,756
52 Latvian 0.042% 0.041% 1,566,213 79.2% $9,806
Latvia 0.042% 0.041% 1,566,213 79.2% $9,806
53 Estonian 0.031% 0.028% 1,162,200 88.4% $9,699
Estonia 0.031% 0.028% 1,162,200 88.4% $9,699
54 Amharic 0.028% 0.022% 11,529,327 11.6% $893
Ethiopia 0.028% 0.022% 11,529,327 11.6% $893
55 Bosnian 0.027% 0.036% 2,479,266 65.1% $3,961
Bosnia and Herzegovina 0.027% 0.036% 2,479,266 65.1% $3,961
56 Turkmen (!) 0.024% 0.033% 806,025 15.0% $10,928
Turkmenistan (!) 0.024% 0.033% 806,025 15.0% $10,928
57 Zulu 0.023% 0.042% 1,428,111 51.9% $5,943
Republic of South Africa 0.023% 0.042% 1,428,111 51.9% $5,943
58 Icelandic 0.023% 0.000001% 324,860 98.2% $25,476
Iceland 0.023% 0.000001% 324,860 98.2% $25,476
59 Urdu 0.022% 0.023% 3,400,648 18.0% $2,312
Pakistan 0.022% 0.023% 3,400,648 18.0% $2,312
60 Georgian 0.020% 0.038% 1,768,224 47.6% $4,185
Georgia 0.020% 0.038% 1,768,224 47.6% $4,185
61 Albanian 0.020% 0.034% 1,827,483 63.3% $3,963
Albania 0.020% 0.034% 1,827,483 63.3% $3,963
62 Armenian 0.017% 0.031% 1,757,797 58.2% $3,621
Armenia 0.017% 0.031% 1,757,797 58.2% $3,621
63 Macedonian 0.017% 0.020% 1,462,819 70.4% $4,203
Macedonia 0.017% 0.020% 1,462,819 70.4% $4,203
64 Nepalese 0.017% 0.025% 5,013,170 17.6% $1,210
Nepal 0.017% 0.025% 5,013,170 17.6% $1,210
65 Xhosa 0.016% 0.030% 999,678 51.9% $5,943
Republic of South Africa 0.016% 0.030% 999,678 51.9% $5,943
66 Khmer 0.014% 0.014% 2,959,801 19.0% $1,789
Cambodia 0.014% 0.014% 2,959,801 19.0% $1,789
67 Maltese 0.013% 0.013% 329,019 76.2% $14,342
Malta 0.013% 0.013% 329,019 76.2% $14,342
68 Lao (!) 0.0096% 0.013% 1,237,968 18.2% $2,844
Laos (!) 0.0096% 0.013% 1,237,968 18.2% $2,844
69 Swahili 0.0094% 0.015% 2,866,015 5.4% $1,201
Tanzania 0.0094% 0.015% 2,866,015 5.4% $1,201
70 Mongolian 0.0079% 0.014% 634,321 21.4% $4,549
Mongolia 0.0079% 0.014% 634,321 21.4% $4,549
71 Irish Gaelic 0.0049% 0.0035% 74,411 80.1% $24,007
Ireland 0.0049% 0.0035% 74,411 80.1% $24,007
72 Maldives 0.0042% 0.0062% 222,838 54.5% $6,927
Maldives 0.0042% 0.0062% 222,838 54.5% $6,927
73 Faroese 0.0032% 0.0023% 45,403 94.2% $25,631
Faroe Islands (Denmark) 0.0032% 0.0023% 45,403 94.2% $25,631
74 Inuktitut, Greenlandic 0.0023% 0.00047% 37,933 67.6% $22,451
Greenland (Denmark) 0.0023% 0.00047% 37,933 67.6% $22,451
75 Somali (!) 0.0020% 0.0025% 295,686 2.5% $2,451
Djibouti (!) 0.0011% 0.0015% 105,833 11.9% $3,834
Somalia (!) 0.00087% 0.00098% 189,853 1.8% $1,680
76 Belarusian 0.0018% 0.0030% 177,163 62.2% $3,680
Belarus 0.0018% 0.0030% 177,163 62.2% $3,680
Trend* Geographical area T-Index
2017
Projection
2021
Internet users
Internet penetration rate
Expenditure p.c.
(Internet users)**
* The arrows and the dash indicate the country's trend in the 2021 rankings
** Estimated annual expenditure of each Internet user

Download data in CSV format
1 North America 33.3% 0.0% 271,049,509 75.9% $44,872
English 32.6% 0.0% 262,489,684 75.5% $45,454
French 0.63% 0.0% 8,521,892 88.5% $27,040
Inuktitut, Greenlandic 0.0023% 0.0% 37,933 67.6% $22,451
2 Western Europe 23.1% 0.0% 347,942,519 83% $24,246
German 5.9% 0.0% 84,477,535 87.3% $25,650
English 5.2% 0.0% 63,564,705 91.2% $29,698
French 3.9% 0.0% 61,845,256 84.8% $22,947
Italian 2.7% 0.0% 40,358,168 65.8% $24,001
Spanish 1.4% 0.0% 29,719,841 78.7% $17,728
Dutch 1.2% 0.0% 21,511,250 90.8% $21,165
Swedish 0.59% 0.0% 8,879,042 90.6% $24,130
Norwegian 0.45% 0.0% 5,024,686 96.8% $32,615
Danish 0.38% 0.0% 5,474,899 96.3% $25,546
Finnish 0.34% 0.0% 5,076,785 92.6% $24,411
Catalan 0.33% 0.0% 6,895,233 78.8% $17,742
Greek 0.32% 0.0% 7,232,678 66.8% $16,343
Portuguese 0.31% 0.0% 7,108,748 68.6% $15,927
Icelandic 0.023% 0.0% 324,860 98.2% $25,476
Maltese 0.013% 0.0% 329,019 76.2% $14,342
Irish Gaelic 0.0049% 0.0% 74,411 80.1% $24,007
Faroese 0.0032% 0.0% 45,403 94.2% $25,631
3 East Asia 18.0% 0.0% 858,003,525 55.0% $7,678
Simplified Chinese 9.1% 0.0% 689,723,660 50.3% $4,818
Japanese 6.6% 0.0% 115,605,881 91.1% $20,740
Korean 1.8% 0.0% 45,377,488 89.6% $14,519
Traditional Chinese 0.56% 0.0% 6,662,175 84.4% $30,912
Mongolian 0.0079% 0.0% 634,321 21.4% $4,549
4 South America 5.6% 0.0% 242,204,552 57.9% $8,450
Spanish 2.8% 0.0% 118,883,030 56.9% $8,678
Portuguese 2.8% 0.0% 122,796,320 59.1% $8,242
English 0.0048% 0.0% 293,026 38.2% $5,979
Dutch 0.0033% 0.0% 232,176 42.8% $5,155
5 North Africa and the Middle East 3.5% 0.0% 188,064,088 44.5% $6,735
Arabic 2.5% 0.0% 125,599,978 42.9% $7,246
Hebrew 0.42% 0.0% 6,482,182 77.4% $23,777
Farsi 0.40% 0.0% 35,864,169 45.3% $4,054
French 0.16% 0.0% 20,117,759 47.2% $2,830
6 Central and Eastern Europe 3.1% 0.0% 153,830,975 59.7% $7,322
Turkish 1.1% 0.0% 42,275,017 53.7% $9,259
Polish 0.65% 0.0% 25,830,760 68.0% $9,128
Romanian 0.23% 0.0% 12,820,275 54.9% $6,583
Czech 0.22% 0.0% 8,573,798 81.3% $9,240
Hungarian 0.14% 0.0% 7,168,677 72.8% $7,324
Russian 0.12% 0.0% 18,971,034 52.3% $2,359
Slovak 0.12% 0.0% 4,210,752 77.6% $10,204
Serbian 0.069% 0.0% 5,058,516 65.5% $5,000
Croatian 0.069% 0.0% 2,934,116 69.8% $8,533
Bulgarian 0.068% 0.0% 4,066,784 56.7% $6,088
Lithuanian 0.063% 0.0% 2,073,467 71.4% $11,129
Slovenian 0.052% 0.0% 1,508,414 73.1% $12,647
Ukrainian 0.043% 0.0% 8,828,516 48.9% $1,787
Latvian 0.042% 0.0% 1,566,213 79.2% $9,806
Greek 0.032% 0.0% 835,705 71.7% $14,149
Estonian 0.031% 0.0% 1,162,200 88.4% $9,699
Bosnian 0.027% 0.0% 2,479,266 65.1% $3,961
Albanian 0.020% 0.0% 1,827,483 63.3% $3,963
Macedonian 0.017% 0.0% 1,462,819 70.4% $4,203
Belarusian 0.0018% 0.0% 177,163 62.2% $3,680
7 Central America and Caribbean States 2.6% 0.0% 103,929,189 48.5% $9,168
Spanish 2.5% 0.0% 99,471,438 50.3% $9,181
English 0.100% 0.0% 3,151,001 54.3% $11,594
French 0.0083% 0.0% 1,306,750 12.2% $2,324
8 Southeast Asia 2.5% 0.0% 215,174,921 34.1% $4,249
English 0,69% 0.0% 46,691,877 44.6% $5,432
Indonesian 0.67% 0.0% 56,612,527 22.0% $4,294
Thai 0.37% 0.0% 26,721,620 39.3% $5,066
Malay 0.29% 0.0% 15,388,560 71.1% $6,825
Vietnamese 0.28% 0.0% 48,351,252 52.7% $2,083
Simplified Chinese 0.083% 0.0% 1,363,271 82.1% $22,246
Burmese 0.060% 0.0% 11,749,580 21.8% $1,859
Filipino/Tagalog 0.042% 0.0% 4,098,465 40.7% $3,756
Khmer 0.014% 0.0% 2,959,801 19.0% $1,789
Lao 0.0096% 0.0% 1,237,968 18.2% $2,844
9 Oceania 2.2% 0.0% 25,462,807 66.4% $31,938
English 2.2% 0.0% 25,462,807 66.4% $31,938
10 North and Central Asia 2.2% 0.0% 142,006,916 62.0% $5,615
Russian 1.9% 0.0% 113,121,000 66.2% $6,186
Azerbaijani 0.073% 0.0% 7,429,993 77.0% $3,574
Kazakh 0.068% 0.0% 3,727,948 70.8% $6,620
Uzbek 0.065% 0.0% 13,395,929 42.8% $1,775
Turkmen 0.024% 0.0% 806,025 15.0% $10,928
Georgian 0.020% 0.0% 1,768,224 47.6% $4,185
Armenian 0.017% 0.0% 1,757,797 58.2% $3,621
11 Southern Asia 2.1% 0.0% 412,581,511 23.7% $1,865
English 1.0% 0.0% 201,350,781 24.4% $1,858
Hindi 0.33% 0.0% 68,174,627 26.0% $1,775
Bengali 0.20% 0.0% 40,227,029 17.8% $1,801
Ceylonese 0.088% 0.0% 6,287,439 30.0% $5,134
Kannada 0.083% 0.0% 17,043,657 26.0% $1,775
Gujarati 0.083% 0.0% 17,043,657 26.0% $1,775
Tamil 0.083% 0.0% 17,043,657 26.0% $1,775
Marathi language 0.083% 0.0% 17,043,657 26.0% $1,775
Telugu language 0.083% 0.0% 17,043,657 26.0% $1,775
Urdu 0.022% 0.0% 3,400,648 18.0% $2,312
Nepalese 0.017% 0.0% 5,013,170 17.6% $1,210
Farsi 0.0081% 0.0% 2,686,694 8.3% $1,100
Maldives 0.0042% 0.0% 222,838 54.5% $6,927
12 Sub-Saharan Africa 1.9% 0.0% 220,138,216 22.2% $3,079
English 1.3% 0.0% 151,597,079 36.4% $3,219
Afrikaans 0.15% 0.0% 8,997,099 51.9% $5,943
French 0.11% 0.0% 25,579,463 8.8% $1,638
Arabic 0.099% 0.0% 10,706,502 26.6% $3,385
Portuguese 0.073% 0.0% 5,959,089 10.7% $4,481
Amharic 0.028% 0.0% 11,529,327 11.6% $893
Zulu 0.023% 0.0% 1,428,111 51.9% $5,943
Xhosa 0.016% 0.0% 999,678 51.9% $5,943
Swahili 0.0094% 0.0% 2,866,015 5.4% $1,201
Spanish 0.0069% 0.0% 180,167 21.3% $13,926
Somali 0.0020% 0.0% 295,686 2.5% $2,451

T-Index Map 2017

The T-Index is a percentage value that estimates the market share of each country in relation to global e-commerce. The higher the T-Index, the higher the online sales potential of a given country.

Internet Freedom Map

In certain countries, translating your website content may not be enough to transform local Internet users into potential customers. The map below shows the countries that currently impose restrictions on Internet access.


Source : Reporters Without Borders


Projection of the top countries leading up to 2021


How to interpret the study

T-Index was developed to help companies aiming to expand internationally to select their target markets and decide on the most suitable target languages when translating their website(s).

Let's take an example.

A UK-based company specializing in the sale of winter sports merchandise has a website in English and wishes to translate it into another European language in order to reach new customers online. After conducting market research, the company’s marketing manager concludes that their products would be highly likely to succeed in Germany, Sweden and Norway. By accessing T-Index, it quickly becomes clear that Germany, with a 4.7% market share, is the market with the greatest potential for online sales, given its 71,543,310 Internet users, each with an average annual expenditure of US$24,045. T-Index has therefore acted as a decisive factor in the choice of German as a new language for the site.

News & Forecasts

The United States, with a T-Index value of 30.9%, is the country with the highest potential for online sales in 2017, with more than 239 million Internet users with an average annual expenditure of US$47,239 per capita.

The United States is currently a long way ahead of China, which ranks second with 9.1%. The 21.8-point gap between the ranking leaders can be explained by the huge difference in average expenditure between North American Internet users (US$47,239) and Chinese Internet users (US$4,818), although China has nearly three times more Internet users than the USA, making it the world leader in terms of Web users.

According to the T-Index projection leading up to 2021, China will quickly gain ground on the United States, with a market share of 13.7% in 2021 versus 22.1% for the United States.

In order to calculate a projection for the period leading up to 2021, we extrapolated a line from the 2005 and 2015 data points using simple linear regression*. The projection assumes a linear growth trend for all countries.

Japan ranks third with a market share of 6.6%, followed by the leading European nations: the United Kingdom, Germany and France, in 4th, 5th and 6th place respectively. While the UK maintains its market share of 4.9% compared with last year, Germany sees an almost 10% decrease in its market share (4.7% in 2017 versus 5.2% in 2016) and subsequently drops to 5th place, behind the UK. This can be explained by the decrease in the annual per capita expenditure of its Internet users, which fell from US$28,551 to US$24,045, according to our calculations.

Brazil ranks 7th with a market share of 2.8%. It is 10 places ahead of the second South American country in the ranking: Argentina, which comes in 17th with a T-Index value of 0.94%. Argentina has leapfrogged Switzerland and the Netherlands in the ranking since last year, and is expected to increase its market share by 50% by 2021 (0.94% now versus 1.4% in 2021) and thus take 15th place. As for Brazil, it is expected to surge to 4th place by 2021 with an estimated market share of 4.6%, overtaking Germany, France and the UK.

Italy, Canada and Australia round out the top 10 for 2017 with T-Index values of 2.6%, 2.3% and 2% respectively. Australia takes 10th place from Russia, which drops to 14th with a market share of 1.7% compared to 2.3% in last year’s ranking. According to our projection based on simple linear regression, Canada and Italy will drop out of the top 10 in the 2021 ranking, while Australia should maintain its 10th place. Russia is expected to perform extremely well, jumping from 14th to 5th place with a market share of 3.4% in 2021 (versus 1.7% in 2017).

Top 10 countries for e-commerce, projection up to 2021

India, the world’s second most populous country, ranks 15th in 2017 with a T-Index of 1.7%. According to our projections, it should enter the top 10 in 2021, taking 9th place ahead of Australia, Canada and Italy. As the Internet penetration rate climbs (predicted to reach 52% by 2021**), more and more Indian people are browsing online in their native language. The number of Indian people browsing the Internet in English is falling, and we predict that by 2021 it will be exceeded by the combined number of people browsing the Internet in Hindi, Marathi, Bengali, Tamil and Telugu.

The countries expected to show the strongest growth in their market share between 2017 and 2021 are China (+4.6 percentage points), Brazil (+1.8 p.p.), Russia (+1.7 p.p.), India (+0.8 p.p.) and Nigeria (+0.5 p.p.), while the countries expected to show the biggest decrease are the USA (-8.9 p.p.), the UK (-2 p.p.), Germany (-1.4 p.p.), Japan (-1.2 p.p.) and South Korea (-0.5 p.p.).

Fastest-rising countries between 2017 and 2021

If we sort the ranking by language, it becomes clear that the study predicts greater linguistic diversity in the future and the rapid decline of English by 2021, with the rise of what are presently considered minority languages. In 2017, just 2 languages are needed to reach 50% of the world’s online purchasing power, while in 2021 3 will be necessary (English 34.7%, Chinese 13.9%, and Spanish 8.4%). Portuguese should pass German and French with a 5% market share and thus become the 5th most important language for online sales by 2021, just behind Japanese.

See Wikipedia for further information.
** Google and KPMG report ‘Indian languages – Defining India’s Internet’, April 2017

Assumptions & Method

T-Index is a tool designed to support decision-making for companies faced with a choice of markets and languages when localizing their website(s). It gives an overview of each country’s online sales potential.

T-Index 2017 uses the latest statistical data provided by the World Bank database, i.e. data for 2015.

The T-Index value is calculated by multiplying the total number of Internet users by their estimated annual expenditure per capita.

In order to estimate the annual per capita expenditure of each Internet user, we used the HFCE (household final consumption expenditure) indicator from the World Bank expressed in current US dollars. The HFCE is the market value of all the goods and services purchased by households in each country. Please note that the calculation method used for previous versions of T-Index prior to 2016 was based on GDP instead of HFCE. We changed our calculation method in 2016 to give a more realistic overview of the real spending potential of Internet users in each country. You can find the details of our calculation method below.

Each country was classified according to the language most commonly used by the local population to browse and make purchases on the Web. For reasons of statistical significance, the coexistence of multiple languages within the same country was only taken into account where the T-Index value of the country exceeded 0.1%. In the latter case, only languages used online on a daily basis by more than 15% of the population were considered, except in cases where the minority languages in question (used online by less than 15% of the population) are also official national languages. For example, Switzerland, with a T-Index of 0.94%, was evaluated for three different language markets: German, French and Italian. All three of these languages are used on a daily basis by the Swiss people to browse and make purchases on the Web. While French and German are both used by more than 15% of the population, Italian is used by only 7% of the country’s Internet users. However, Italian is a nationally-recognized official language of Switzerland, hence its inclusion in the T-Index.

The T-Index study only includes languages used for browsing the Web. A number of languages are currently very scarcely represented online, with some not being used at all. In many countries, the language spoken on a daily basis by the majority of the population cannot be found online, such as Kinyarwanda in Rwanda. This is often due to a low Internet penetration rate, which prevents local people from accessing the Web to create content in their native language. In Rwanda, the 18% of the total population that has Internet access browses the Web in English, given that little or no content has been created by and for Rwandans in their national language. This is why T-Index includes Rwanda in the English-language market.

Languages with international variants have been grouped together. For example, UK and US English have both been classified as English.

Dependent territories (e.g. Puerto Rico) have been evaluated according to their respective governing state, provided they share the same language. If they do not share the same language, as is the case with Puerto Rico and the United States, they are included as separate entries based on the language market to which they belong.

The T-Index study does not cover all countries. The countries included in the study are those for which it was possible to find data on the number of Internet users. Without this data, the evaluation would have been impossible.

Calculation method

Firstly, we gathered information about each country’s total number of Internet users, HFCE and total population, from which we determined both the Internet penetration rate* and the HFCE per capita for each country. We then analyzed each country's Internet penetration rate and income distribution to determine the proportion of the HFCE theoretically spent by Internet users. Finally, in order to obtain the "HFCE per capita of Internet users", i.e. an estimation of their annual expenditure, we made the following calculation: (country's total population x country's HFCE per capita x percentage of HFCE theoretically spent by Internet users)/number of Internet users.

For countries where income distribution data was not available, we calculated the average income distribution for all countries and used this estimate.

In order to determine the proportion of HFCE theoretically spent by Internet users, we assumed that the Internet users in each country belong to the richest segment of the country’s population. We made this assumption bearing in mind that a certain income level is necessary in most countries to purchase an Internet subscription and take part in e-commerce activities.

*The Internet penetration rate is the percentage of Internet users in a given country.

Example

In Japan, the number of Internet users is 115,605,881 out of a total population of 126,958,472. The Internet penetration rate is therefore 91.06%. In 2015, Japan’s HFCE per capita was $19,526. Using the country’s income distribution by quintiles, we estimated that 91.06% of the richest people in Japan spend 96.7% of the total expenditure of Japanese households. To obtain the "HFCE per capita of Internet users", we then made a simple calculation:

(total population x HFCE per capita x % of expenditure spent by Internet users) / number of Internet users

Applied to Japan: (126,958,472 x 19,526 x 96.7%) / 115,605,881
The estimated HFCE per capita of Internet users in Japan is thus US$20,740.

To obtain the T-Index value, we multiplied the number of Internet users by the HFCE per capita of its Internet users. For Japan: 115,605,881 x US$20,740. Finally, to obtain a percentage value for each country, we divided each country's T-Index value by the sum of the T-Index values of all the countries. This explains how we obtained a T-Index of 6.6% for Japan.

Sources

The number of Internet users in each country is taken from the International Telecommunication Union (ITU) report "Percentage of individuals using the Internet". ITU is the United Nations specialized agency for information and communication technologies. The statistics were estimates for 2015. To change the percentage figures into whole figures, we combined the figures from this report with the ones from the total population report produced by the World Bank.

Data on HFCE (household final consumption expenditure) is taken from the World Bank. Data was up-to-date as of 2015 and is given in current US dollars. Please note that currency exchange rate fluctuations (national currencies versus US dollars) have an impact on the HFCE values expressed in current US dollars, and consequently on the current and estimated T-Index values. We chose to use HFCE values expressed in current US dollars instead of HFCE values expressed in current international dollars using purchasing power parity (PPP) rates because our study focuses on global e-commerce opportunities, and these are assessed in part on the basis of currency exchange rate fluctuations between countries. For countries or territories whose HFCE was not indicated in the aforementioned World Bank report, the data was estimated by our agency. The HFCE figures of the following 39 countries were estimated by our agency: Andorra, Bahrain, Bosnia-Herzegovina, Cape Verde, Comoros, Djibouti, Eritrea, Faroe Islands, Greenland, Iran, Iraq, Kazakhstan, Kiribati, Lesotho, Libya, Liechtenstein, Maldives, Marshall Islands, Mauritania, Micronesia, Monaco, Myanmar, New Zealand, Panama, Papua New Guinea, Puerto Rico, Rwanda, Samoa, San Marino, Sao Tome And Principe, Solomon Islands, Swaziland, Syria, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Vanuatu and Venezuela.

To determine whether Internet access is restricted in a given country, we looked at the ranking provided by the international non-governmental organization Reporters Without Borders, available on its official website.

The distribution of income by quintiles is taken from the statistical data of the Development Research Group of the World Bank. The data refers to various years (the World Bank data ranges from 1992 to 2014).

Copyright

This ranking may be freely shared if a link back to this page is provided and it is made clear to users that the data comes from the T-Index study. Please copy and paste the following statement:

"T-Index Study 2017, by Translated. Translated is the leading online professional translation service provider, with 132,069 international customers and 99,450 vetted translators."

Credits

Many thanks to all the people who provided us with useful data or tips (in alphabetical order):
Salvatore Giammarresi, Head of Globalization, PayPal
Daniel Goldschmidt, Head of Internationalization Team, Microsoft
Mark Lammers, Senior Business Analyst Consultant, Point B
Sergio Pelino, Senior Localization Engineering Manager, PayPal
Danielle Schweisguth, Economist at Société Générale
Brian Solis, Principal Analyst, Altimeter Group
Natalia Tsvetkov, Program Manager, Cloud and Enterprise, Microsoft

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