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1 billion new people in 3 months

How Airbnb achieved the largest and quickest language expansion with Translated.

The challenge

83 locales to expand the business

Airbnb required to adapt the brand values to the new countries with serious consideration for cultural diversity.

31 completely new languages

Same quality as the existing languages, that took years, was required. Also for low resources languages.

1,200+ qualified linguists

To achieve the expansion in 3 months it was required to find and quickly train an impressive number of professionals.

Learn more on how we worked with Airbnb.
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Translated impact.

A proven and reliable process to work with a single partner

Quick linguists selection & training

We pinpointed the top 1% of linguists for each language out of our 300,000+ professional translators network. We combined AI ranking, translation test, and a survey on Airbnb's most critical localization aspects.

Copywriters for quality & consistency

We flanked language leads with copywriters to converge to Airbnb's tone-of-voice faster and coach linguists. By hosting leads and copywriters at our offices we get the same commitment of in-house workers and kept scalability.

Real-time visibility on translators and KPIs

We set up a platform to allow real-time communication between freelancers, Airbnb and us, plus sharing materials. It also provided info on relevant KPIs, including financial projections, quality performance, and linguists’ profiles.

Global by Design now ranks Airbnb among the top 3 best-localized brands of the world

«Thanks to Translated's world-class team and tools, plus our innovative partnership, Airbnb was able to launch one of the largest and quickest language expansions ever, while keeping the whole project cost-effective and achieving a remarkable ROI.»
Salvo Giammarresi - Airbnb Head of Localization

Benefits of a single global partner

  • Same provider for linguists and technology

  • We rank 300,000+ linguists per each project with AI software and custom tests. We develop localization tools that include the closest-to-human MT. We have a tech team ready to implement any custom solution required.

  • Common team working on shared goals

  • We co-designed the entire localization process with our clients, acting like a partner. We start from the client’s goals and provide market and brand analysis to spot the best locales to target to maximize the investment.

  • More time to work with the internal team

  • Thanks to our innovative approach, our clients save the time and money required to manage and align multiple vendors and can work more with designers, engineers and PMs of their internal team.

  • Costs optimized for remarkable ROI

  • Thanks to our innovative hybrid model (leading team in-house + freelancers in all the world), and already having all the technology required, we optimize the costs and allow clients to add as many locales as they want.

We develop localization solutions for growing business

Our team is ready to find a solution to your translation needs.

Hello, I'm Claudia.
How can I help you?

Claudia - Head of Business Development

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Learn more on how Translated
worked with Airbnb

  • Discover the process we developed to quickly get from 300,000+ linguists to the top 1,200.
  • Find out how Airbnb leveraged our technology to speed up the localization jobs.
  • Learn how our hybrid vendor model granted quality and consistency.