Translated's Research Center

T-Index

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Get insights to find the best market in which to sell online, specifically for your own business.

Products
Products
A tangible element such as food, vehicles, or electronics.
Services
An intangible element such as transport, telecommunications, and insurance services.
Country T-Index Internet users Internet penetration rate Expenditure p.c.

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Why we create this ranking and how to interpret it

The study was carried out by Translated to guide business clients in their selection of markets and languages for internationalization projects and to help them get the best possible return on investment (ROI).

T-Index historical data and forecast

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Languages and countries market share

Translating into these top languages lets you reach 80% of the online purchasing power worldwide. Furthermore, the markets with the higher online sales potential are listed below.

Top languages

    Top countries

      There are still restrictions on Internet access

      In certain countries, translating your website content may not be enough to transform local Internet users into potential customers. The map below shows the countries that currently impose restrictions on Internet access.

      Source: Comparitech

      Copyright

      This ranking may be freely shared if a link back to this page is provided and it is made clear to users that the data comes from the T-Index study. Please copy and paste the following statement:

      “T-Index Study 2021, by Translated. Translated is the leading online professional translation service provider, with 195,030 international customers and 241,597 vetted translators.”

      Credits

      Many thanks to all the people who provided us with useful data or tips:

      Luciano Pietronero, Physics professor, CNR-ISC and Sapienza University
      together with Giordano De Marzo – Ph.D. Student, University Sapienza – and Andrea Zaccaria – Researcher, ISC

      Salvatore Giammarresi, Head of Localization, Airbnb

      and
      Daniel Goldschmidt, Speaker and educator in Software Internalization and Localization
      Mark Lammers, Director, Management Consulting Services, Point B
      Sergio Pelino, Localization Operations Senior Manager, Airbnb
      Danielle Schweisguth
      , Economist at Société Générale, Coach
      Brian Solis, Global Innovation Evangelist, Salesforce
      Natalia Tsvetkov, Business Intelligence Engineer, Blueprint Technologies