With over one billion active Android users in more than 190 countries and a rapidly growing addressable user base in emerging markets, the distribution potential of your app in non-English speaking countries is huge. Offer users a better browsing experience in their language so that your app stands out from the crowd. Translating an app is a great marketing opportunity for reaching a global audience, increasing downloads and revenues.
In 2018, 205.4 billion apps were downloaded and 106.4 billion dollars were spent in App stores. Forecasts estimate that there will be six billion devices worldwide in 2022: one for every inhabitant of the planet, with an expenditure of 157 billion dollars.
The countries with the most downloads will be: China, India, the USA, Brazil, and Russia. By order of expenditure, however, the first five will be: China, the USA, Japan, South Korea, and Germany, along with countries such as Japan where an average of 140 US dollars will be spent each year on mobile phones (almost seven times the world average). The possibilities are clearly almost endless, if properly localized.