Amazon Listing Translations

Start reaching your potential customers wherever they are in the world.

Pay after delivery We trust you: feel free to pay within 5 days from delivery via bank transfer, credit card, or PayPal. Learn more

Why Localize Your Amazon Product Listings

Have you ever wondered where your potential customers start searching when they plan to buy online?

According to research conducted by Wunderman Thompson Commerce on 14,103 online consumers across the US, the UK, Germany, Spain, Australia, France and the Netherlands, over 60% start their online shopping searches on Amazon.

With over 300 million active users and a 40% market share among all e-commerce sites, Amazon is becoming the leading online retailer and a key driver in going global.

If you’re a seller who wants to take advantage of the Amazon market to increase your sales, you have the opportunity to expand your business internationally, and Translated is now an Amazon-approved Partner.

Any questions? Get in touch.

Our team is ready to find a solution to your translation needs.

Contact us

Hello, I'm Barbara.
How can I help you?

Barbara - Senior Account Manager

What happens if your Amazon listings are not localized

An Amazon product listing that is not localized in your potential customers’ language can lead to low to zero traffic and subsequently to no impact on sales.

And here’s why: 75% of online shoppers prefer to buy in their native language, while 60% won’t buy at all if the language they see is not their native one. (Common Sense Advisory)

Translation is part of your marketing and is essential to global growth. The last thing you want to do is offer users interested in your products a bad impression and a lack of professionalism. When done right, Amazon listing translations are an investment that pays off handsomely with global buyers.

How Amazon listing translation works

Various sections of your Amazon listing are taken into consideration for translation:


Keywords: Our specialized professional linguists will research the most effective keywords for your products using specific tools. Keywords are an essential part of any Amazon listing, since they determine how your potential customers will find you.


Product Title: The title should give your potential customers enough information about your products to encourage them to click and continue reading your listing description. A good product title is around 200 characters long and includes information on key features.


Key Product Features: This section is widely known as the bullet point section of an Amazon listing. It is extremely important as it should clearly and concisely explain the benefits of your product versus your competitors’. Each bullet point should have a maximum of 100 characters per line.


Product Description: Amazon offers an extra 2,000 characters to complete your product description. Aside from highlighting the benefits, make sure you describe its features and why your potential clients should buy it.


Amazon A+ Content: This extra section of Amazon listings allows sellers to change the product description of branded ASINs. Adding A+ content is a great way to optimize your listing, and it quite often results in an increase in traffic and a higher conversion rate. Through A+ content, you can add enhanced descriptions and branded images.

Guaranteed answer by tomorrow at 11:00 AM CET.

Which markets are the best place to start selling your products online?

Take a look at our T-Index study to identify the most appropriate market-language combination to expand your products globally. T-Index ranks countries according to their potential for online sales and estimates the market share of each country in relation to global e-commerce.